RAB Insights

RAB Research Archive

News/talk radio becomes a political powerhouse

With heated debates among Republicans and Democrats, as well as the lead up to the first "Super Tuesday" of the presidential election primary season, politics was a hot topic of conversation in February — across the country and on the radio. And once again, the release of Nielsen's February portable people meter ratings for the U.S. reveals that election-mania has pushed News/Talk to new highs. This format is nearly in double-digit listener share territory — a level it hasn’t been since the last Presidential election in 2012.

Source: Nielsen

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