RAB Insights

RAB Research Archive

Why Radio Will Always Be Relevant

A glance at the history of music and entertainment consumption highlights radio’s strong position among alternative audio options. And as the U.S. population increases, the number of people tuning into radio continues to grow. What is the reason for radio’s continued relevance? Is there just one single reason?

Source: RAB Insights

Annette Malave, SVP/Insights, RAB