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RAB Research Archive

Growing with Multicultural



According to projections by the U.S. Census Bureau, by 2045 50.3% of the U.S. population will be comprised of what is now considered racial minorities – Hispanic, Black/African-American, Asian, multiracial and others. While 2045 is more than two decades away, the shift is already impacting the marketing and advertising perspectives and strategies among many of today’s top national advertisers.



Annette Malave, SVP/Insights, RAB

View or Download: http://www.radiomatters.org/index.php/2018/11/12/growing-with-multicultural/

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