Stellar Line-up Of Speakers Finalized For “New Rules for Radio”

Advertisers, Agencies, And Talent Come Together In NYC On March 15th

New York, New York – March 9, 2006 – An impressive line-up of major advertisers, leading advertising agency executives, and top Radio talent has been finalized for New Rules For Radio: What’s The Frequency.  The one-day advertising summit takes place 8:00 a.m. to 2:00 pm. at the Grand Hyatt in New York City next Wednesday, and is presented by Radio Advertising Bureau (RAB), the Advertising Club of New York, and Adweek Magazines.  

The Forum’s agenda will shatter conventional perceptions of Radio by demonstrating Radio’s real role in today’s consumer-centric world.  Media experts will share their proven strategies for building brands and increasing sales with Radio advertising. 

Nationally syndicated WBLS Radio host and “Queen of All Media” Wendy Williams will provide the morning’s entertainment followed by an opening keynote from Mark Kaline, Global Media Manager for the Ford Motor Company.    

The luncheon features Elvis Duran, host of Elvis Duran and the Z Morning Zoo, and a keynote from William Lamar, Jr., Chief Marketing Officer for McDonald’s USA

Four mid-morning breakout sessions will take place two at a time.  The first two session topics are Radio In A Digital World and The ROI Advantage Study from the Radio Ad Effectiveness Lab (RAEL).  The late-morning sessions are Meet Multicultural Radio, and Not Just Spots, a look at creative Radio plans. 

Panel speakers include: Kaye Bentley, Senior Vice President, National Media, Fox Broadcasting; Jeni Cramer, Senior Media Manager, Pfizer Consumer Healthcare; Peter Ferrara, President, HD Radio Alliance, Peter Ferrara;  John Kelley, Senior Vice President, monster.com; Dennis McGuire, Vice President, Regional Spot Director, Carat USA; Oswald Mendez, Managing Partner & Director of Integrated Communications, The Vidal Partnership; Larry Moskowitz, Vice President, Strategic Services, Kang & Lee; Jim Peacock, President, Peacock Research; Mike Rosen, Chief Investment Officer, GM Planworks; Lynn Rupprecht, Account Director – YUM! Brands, TracyLocke; Ed Rutland, Executive Vice President & Partner, Matlock Advertising; and Bob Stohrer, Vice President, Brand Communications, Virgin Mobile USA.

Registration forms and a full agenda are available by clicking on the New Rules For Radio link at www.RAB.com, or directly on the Ad Club of New York Web site, http://www.theadvertisingclub.com/clubny/omnisam/events/eventlist.cfm. 

The Radio Advertising Bureau (RAB) is the sales and marketing arm of the Radio industry with nearly 7,000 members including close to 6,000 stations in the U.S., and over 1,000 associate members in networks, representative firms, sales, and international organizations.

###