Radio Mercury Awards
-
Radio drives a 29%
lift in search activity.Radio driven search is higher during midday hours.(Source: RAB Radio Drives Search, Sequent Partners,
Media Monitors & Information Insights 2017) -
-
Disclaimers help
drive auto purchase.The closer to the moment of purchase
the greater the impact - a six-point increase.(Source: Cumulus Media & Veritonic Tier Two Automotive Study, May 2018) -
America's top reach medium!
247.9 MM persons 12+
tune in weekly.(Source: RADAR 139, December 2018 (Persons 12+, Monday-Sunday 24-Hour Cume Estimates) -
Radio ads drive an average
22% lift
in store traffic.
Higher traffic after ad exposure
in PM drive and weekends.(Source: RAB: Radio Drives Store Traffic, TagStation, 2018) -
Each day, Americans spend
2.5X more time with AM / FM Radio
than social media.
Adults spend one hour and 45 minutes (1:45) a day with AM/FM radio,
and 44 minutes with social media across devices.(Source: Nielsen Total Audience Report: Q2 2018)
Research QuickHits
Our Picks
Here are recommendations and suggestions.
- RAB Instant Backgrounds: New updates in Lawn & Garden, HVAC Industry, Auto F&I and Recreational Vehicles/Motorhomes.
- The Pitch: Positioning Radio for 2019, Achieving Effectiveness, Engagement & ROI with Radio, Radio: The Strongest, Most Effective & Efficient Medium, Radio Listener Insights
NEW SALES RESOURCES FROM RAB:
RAB Video Wall
CES 2019 is a wrap in Las Vegas and your RAB was on the scene with daily reports in Radio Sales Today ( Click here to subscribe) and on our RAB Video Wall.
Click below to visit the RAB Video Wall.
