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America's top reach medium!
249.1 MM persons 12+
tune in weekly.(Source: RADAR 141, June 2019 (Persons 12+, Monday-Sunday 24-Hour Cume Estimates) -
Radio Dominates
In-Car Audio OptionsOn the road, radio touches 81% of P18+, 73% of Hispanics 18+,
and 71% of African Americans(Source: The Infinite Dial 2019, Edison Research and Triton Digital) -
American 18 to 34 year olds will
likely spend more time listening
to the radio than watching
traditional TV by 2025
(Source: Deloitte Insights, Technology, Media and Telecommunications Predictions 2019)
New From RAB
- New to RAB Membership? Click here for a tour of RAB Member Benefits.
- This Month in The Pitch: Hispanic Heritage Month, Dentists, Non-Profit Cause Marketing
- NEW! Auto Toolkit
- Calculating Ad Budgets
- Instant Backgrounds: Pizza, Plumbing, Arts & Entertainment
- Prospecting Report
Our Picks
Here are recommendations and suggestions.
- This Month in The Pitch: Hispanic Heritage Month, Dentists, Non-Profit Cause Marketing
- NEW! Auto Toolkit
- Calculating Ad Budgets
- Instant Backgrounds: Pizza, Plumbing, Arts & Entertainment
NEW SALES RESOURCES FROM RAB:
RAB Video Wall
The latest RAB@Work - The Q Report pays tribute to this year's Radio Mercury Awards. Another big success! The Radio Mercury Awards for 2019 featured works from a host of talented and creative people from around the world. Watch the highlights video here.
