• darkblurbg
  • darkblurbg
    America's top reach medium!
    248.7 MM
    persons 12+ tune in weekly.
    (Source: RADAR 142, September 2019 (Persons 12+, Monday-Sunday 24-Hour Cume Estimates)
  • darkblurbg
    Radio Dominates
    In-Car Audio Options
    On the road, radio touches 81% of P18+, 73% of Hispanics 18+,
    and 71% of African Americans
    (Source: The Infinite Dial 2019, Edison Research and Triton Digital)
  • darkblurbg
    American 18 to 34 year olds will
    likely spend more time listening
    to the radio than watching
    traditional TV by 2025


    (Source: Deloitte Insights, Technology, Media and Telecommunications Predictions 2019)

Research QuickHits

New From RAB

Plan ahead for next year with the 2020 Promotional Calendar

This Month in Why Radio: New Listener info from the Sept. 2019 RADAR.

Our Picks

New to RAB Membership? Click here for a tour of RAB Member Benefits.

Using Radio to Sell More Cars:
RAB | NADA Webinar

Need answers about the effectiveness of radio? Check out FAQs

Promotional Ideas in the latest
Prospecting Report




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NEW - RAB's latest Radio Sizzle Video is now available for download.
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