| | Account Manager CRM

With buying power in the trillions,

radio reaches 96% of
hispanic adults

more than any other medium

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Source: Nielsen Total Audience Report February 2020
248.4 Million P12+ tune
into radio every week.
it's the top reach medium.

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(Source: RADAR 143, December 2019 (P12+, Monday-Sunday 24-Hour weekly cume)
Teens tune into radio
over 7 hours a week.

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Source: Nielsen Total Audience Report February 2020

Research QuickHits

Study: Shoppers and stores do not line up on personalization

The top 10 destinations for spring break this year — according to Google Flight searches

Comparecards Survey: Nutrition and fitness expenses drive 40% of millenials and Gen Z into credit card debt

New From RAB

Instant Backgrounds: Jewelry Stores, Healthcare Practicioners and Fitness Centers.

RAB Promotional Calendar: Find holidays and events that can inspire creative promotions for your clients!

Our Picks

New to RAB Membership? Click here for a tour of RAB Member Benefits.

Free advertising money? Search for Co-op on our recently updated Co-op Page

Turn trade into cash in a flash with RAB's GoCart

NEW SALES RESOURCES FROM RAB:

Digital Benchmarking Report Auto Toolkit Misperceptions of Radio RAB GoCart

RAB Video Wall

CES, Tues. Jan 14

Our recent RAB@Work: The Q Report video was shot on location at CES in Las Vegas with Erica Farber. See our complete CES 2020 coverage on the RAB Media Wall.

Visit the RAB Video Wall

New in Radio Sales Today

In Radio Sales Today, you'll find timely marketing news, money making promotions, sales tips, and super-hot news about consumer behavior. Below, find the latest articles or CLICK HERE to visit the Radio Sales Today archive for past articles.