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America's top reach medium!
248.7 MM
persons 12+ tune in weekly.(Source: RADAR 142, September 2019 (Persons 12+, Monday-Sunday 24-Hour Cume Estimates) -
Radio Dominates
In-Car Audio OptionsOn the road, radio touches 81% of P18+, 73% of Hispanics 18+,
and 71% of African Americans(Source: The Infinite Dial 2019, Edison Research and Triton Digital) -
American 18 to 34 year olds will
likely spend more time listening
to the radio than watching
traditional TV by 2025
(Source: Deloitte Insights, Technology, Media and Telecommunications Predictions 2019)
Research QuickHits
New From RAB
Plan ahead for next year with the 2020 Promotional Calendar
This Month in Why Radio: New Listener info from the Sept. 2019 RADAR.
Our Picks
New to RAB Membership? Click here for a tour of RAB Member Benefits.
Using Radio to Sell More Cars:
RAB | NADA Webinar
Need answers about the effectiveness of radio? Check out FAQs
Promotional Ideas in the latest
Prospecting Report
NEW SALES RESOURCES FROM RAB:
RAB Video Wall
NEW - RAB's latest Radio Sizzle Video is now available for download.
The latest RAB Q Report was shot on location at the 2019 Radio Show in Dallas.
