Radio Show
-
Radio drives a 29%
lift in search activity.Radio driven search is higher during midday hours.(Source: RAB Radio Drives Search, Sequent Partners,
Media Monitors & Information Insights 2017) -
Disclaimers help
drive auto purchase.The closer to the moment of purchase
the greater the impact - a six-point increase.(Source: Cumulus Media & Veritronic Tier Two Automotive Study, May 2018) -
Radio has the highest share
of ear of registered voters.Registered voters spend more time with radio versus other audio options(Source: Edison Research, Share of Ear ®, Q4 2017, Q1-Q2 2018, P18+) -
America's top reach medium!
247.2 MM persons 12+
tune in weekly.(Source: RADAR 138, Sept. 2018 (Persons 12+, Monday-Sunday 24-Hour Cume Estimates) -
Radio ads drive an average
22% lift
in store traffic.
Higher traffic after ad exposure
in PM drive and weekends.(Source: RAB: Radio Drives Store Traffic, TagStation, 2018)
Our Picks
Here are recommendations and suggestions.
- RAB Instant Backgrounds: New updates in Lawn & Garden, HVAC Industry, Auto F&I and Recreational Vehicles/Motorhomes.
- The Pitch: Financial Planners, Health Stores, Children's Stores
NEW SALES RESOURCES FROM RAB:
RAB Video Wall
The RAB Video Wall features the new Radio Matters Sizzle video, our latest Professional Development video, plus insights from Radio Mercury Awards judges, and much more.
Click below to visit the RAB Video Wall.
