Radio Mercury Awards
-
Radio drives a 29%
lift in search activity.Radio driven search is higher during midday hours.(Source: RAB Radio Drives Search, Sequent Partners,
Media Monitors & Information Insights 2017) -
-
Disclaimers help
drive auto purchase.The closer to the moment of purchase
the greater the impact - a six-point increase.(Source: Cumulus Media & Veritonic Tier Two Automotive Study, May 2018) -
America's top reach medium!
247.9 MM persons 12+
tune in weekly.(Source: RADAR 139, December 2018 (Persons 12+, Monday-Sunday 24-Hour Cume Estimates) -
Radio ads drive an average
22% lift
in store traffic.
Higher traffic after ad exposure
in PM drive and weekends.(Source: RAB: Radio Drives Store Traffic, TagStation, 2018) -
Each day, Americans spend
2.5X more time with AM / FM Radio
than social media.
Adults spend one hour and 45 minutes (1:45) a day with AM/FM radio,
and 44 minutes with social media across devices.(Source: Nielsen Total Audience Report: Q2 2018)
New Products and Updates
- New to RAB Membership? Click here for a tour of RAB Member Benefits.
- New: Borrell: Radio Digital Revenues Report
- New: Automotive
- New: Cannabis | Marijuana - PowerPoint Presentation
- Updated FAQs: Radio's Role in Today's Media Landscape, Radio's Cume Audience, Personality Endorsements, In-Car Listening
- Consumer Behavior Reports - Updated
- Updated Listener Profiles
- Radio Matters Blog
- Radio Drives Auto Search
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NEW SALES RESOURCES FROM RAB:
RAB Video Wall
CES 2019 in Las Vegas was exciting and showcased some amazing new innovations in consumer electronics. Of course, your RAB was on the scene with daily reports in Radio Sales Today ( click here to subscribe) and on our RAB Video Wall.
Click below to visit the RAB Video Wall.
