• darkblurbg
    61% of the U.S. discovers
    new music through radio.
    (Source: Nielsen Music 360 - 2016)
  • darkblurbg
    America's top reach medium!
    247.3MM persons 12+
    tune in weekly.
    (Source: Nielsen Comparable Metrics Report Q2 2016; Nielsen Audio,
    RADAR 130, September 2016 (Persons 12+, Monday-Sunday 24-Hour Cume Estimates)
  • darkblurbg
    Radio is #1 reach medium
    among African-Americans.
    (Source: Nielsen Comparable Metrics Report Q2 2016, African-Americans 18+)
  • darkblurbg
    Daytime (10a-7p) is
    radio's primetime.
    (Source: Nielsen Audio, RADAR 130, September 2016 (Persons 18+, 18-34, 25-54
    and 35-64, Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio)
  • darkblurbg
    Radio reaches 93% of
    Hispanics 12+ every week
    (Source: Nielsen Audio, RADAR 130, September 2016 Hispanics 12+,
    Monday-Sunday 24-Hour Weekly Cume, All Radio)

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