Interep’s Sheila F. Kirby To Chair RAB2008 in Atlanta
February 11 to 13

New York, New York – July 18, 2007 – Sheila F. Kirby, President, Strategic Sales Development for Interep, will serve as Chairperson of the RAB2008 Planning Committee, leading a select team of highly respected Radio industry professionals from a cross-section of markets and groups.  Produced annually by the Radio Advertising Bureau (RAB), RAB2008 is the largest gathering of Radio sales and management professionals and takes place at the Hyatt Regency Atlanta, February 11 to 13.

In her role at Interep, Kirby oversees all of the company’s sales efforts, including a highly focused initiative to penetrate agency planning groups and upper-level decision-makers.  At the helm of Interep Innovations, the company’s new business development unit, Kirby has led the division to create over $288 million in new Radio dollars since she took over the position.

Kirby has received numerous industry accolades, including consecutive wins since 2004 as one of the American Women in Radio and Television’s (AWRT) Top 20 Women in Sales and Marketing, and as one of the Most Influential Women in Radio by Radio Ink Magazine.   She also serves on the Board of Directors for both the RAB and the New York City Chapter of AWRT.

“Sheila has enjoyed tremendous success in creating innovative multiple-platform marketing programs for advertisers,” noted George Hyde, Executive Vice President, Training and Meetings, RAB.  “With her input and that of our enthusiastic committee members, we’ll have an RAB2008 program that will strengthen our industry’s ability to generate new marketing dollars and compete even more creatively and effectively for traditional ad allocations.”

“Multi-platform options have expanded Radio’s business opportunities,” observed Kirby.  “Understanding how to maximize that potential for our advertisers is extremely important to revenue growth.  I’m very excited about working with RAB and the RAB2008 Planning Committee to create a meaningful conference program that will help Radio professionals turn these new and emerging opportunities into revenue.”

Recognized as a real-world learning experience for Radio professionals, the RAB’s Management & Leadership conferences are focused on advancing the Radio industry with an emphasis on growing Radio’s share of all advertising dollars from traditional and non-traditional sources, including taking share away from other media.  Additional information about RAB2008 will be available shortly at www.rab.com and at 800-232-3131.

The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in initiatives that promote and advance Radio as a primary advertising medium and provides organizational, educational, research, and advocacy programs and services that benefit Radio, its advertisers, and their agencies.

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