New York, New York – March, 6 2008 -- John Mittnacht, Director of Advertising, Global Wealth Management, Citigroup, will deliver the opening keynote during Unleash Your Audio Strategy, the third annual New York Radio Forum, Tuesday, March 11 at the Grand Hyatt.  Presented annually by the Radio Advertising Bureau (RAB) and the Advertising Club of New York, the Radio advertising seminar runs 8:30 a.m. to 2 p.m.

Representing nearly half a billion dollars in measured media spending, Citigroup invests over $15 million annually in Radio.  As Director of Advertising, John oversees the development of communications for Smith Barney, the Citi Private Bank, and all of Citi’s Global Wealth Management brands throughout the world. Recently, John’s group won the Financial Communications Society’s Marketer award of the year for Smith Barney’s “Working Wealth” campaign. 

In the nineties, Mittnacht was one of seven original partners at Deutsch advertising, winning Agency of the Year five times during his tenure.  The advertising veteran’s other advertising achievements include Gold Effies for campaigns for Verizon Wireless, introducing the iconic “Can you hear me now?” tagline and the development of Kodak’s first global tagline, “A Kodak Moment.”

Unleash Your Audio Strategy will uncover what can happen when Radio -- a medium with a heritage of unparalleled consumer loyalty -- adds unique digital, visual, and creative assets to its existing list of powerful consumer and advertiser offerings.  To register and for more information, please visit www.advertisingclubny.com, or www.rab.com, or call 212-533-8080 Ext. 205.

The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium.  

The ADVERTISING Club is the premier organization for all communications professionals in New York. The Club, founded in 1896, offers its members a forum to exchange ideas, make connections and honor excellence. The Club’s Foundation provides students numerous educational outreach programs that give back to build a stronger and more diverse advertising and marketing community. The Club is the facilitating sponsor of The International ANDY Awards, which acknowledge outstanding creative achievement around the world in the field of advertising.

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