RAB to Present Six Innovative and Revenue Focused

Sales and Marketing Sessions at NAB Show

New York, NY – February 24, 2010 – The Radio Advertising Bureau (RAB) will present six innovative and timely sales and marketing sessions at this year’s NAB Show to be held in Las Vegas from April 10-15.

RAB presentations and sessions will be led by top industry leaders in the media and advertising industries including RAB executives and trainers. Practical issues facing Radio sales and marketing teams today will be a common thread through these sessions. Attendees will learn about developments facing the Radio industry today and how they can continue to prosper in their roles.

The 2010 NAB Show Sessions Presented by RAB:

• Small/Medium Market Idea Swap
• Recruiting and Retaining Sales & Management Superstars
• Effective Communication is the Foundation of Successful Stations
• How to Thrive… Not Just Survive in Today's Market
• Raising Radio Rates
• Combating Digital’s Acquisition Pricing Model

"These sessions add great value to this year’s show," noted John David, Executive Vice President, Radio at the NAB.  "The RAB sessions will give you real money ideas and promotions for immediate revenue."

"The NAB Show is an essential learning experience for Radio sales professionals," said John Potter, Vice President, Training at the RAB. "Keeping up with the latest in media technology, and learning how stations can increase revenue opportunities is an excellent way for stations, and their sales force to thrive during these challenging times."

About the 2010 NAB Show
The NAB Show will take place 10-15 April, 2010 in Las Vegas (exhibits open 12 April). It is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com.

About the NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

About the Radio Advertising Bureau
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium.  Learn more at www.rab.com