RAB Launches Comprehensive Sales Management Platform

New Account Manager Simplifies Client Relationship Management

New York, NY, April 27, 2010 --  Radio Advertising Bureau (RAB) is launching Account Manager, a new online application and platform that incorporates real-time account management with CRM, projections and forecasting, and order tracking.  The software provides RAB Member stations with a powerful set of tools to help manage and track key account data and client interactions seamlessly while connected directly to their RAB.com account.

The platform also allows sellers to track specific activities with clients while providing tools for creating real-time projections based on presented business and closed orders.  Account Manager is fully integrated with RAB.com so sellers can access important tools.

“Regent has always put a strong emphasis on training and tools to make our folks as successful as possible as they pursue their career goals,” said Bill Stakelin, President/CEO, Regent Communications, Inc. and an early adopter of Account Manager.  “This new tool from RAB is impressive and our folks see it as another way that will help them remain leaders in their markets.”

As an online program, Account Manager can be accessed anywhere there’s an Internet connection, including on mobile devices like Apple’s iPhone, the iPad and Blackberry phones with an Internet browser.  This unique feature helps managers track accounts and monitor sales activity remotely. Managers have the opportunity to look at individual staff member’s performance or run reports to rollup data from an entire account group; thus allowing for short and long-term projections.

“Forecasting and strategic sales planning are an imperative to running our station clusters; RAB’s new account management tools provide a great resource to enable us to do so in real-time,” said Weezie Kramer, Regional President, Entercom Communications Corporation.  “We’re on board in a few markets and plan a further rollout.”

“We’ve long felt that a customized account management tool would benefit our members and the entire industry and are thrilled a number of member groups are early adopters,” stated Jeff Haley, President and CEO, Radio Advertising Bureau. 

Account Manager is priced at $50 for a base account, covering up to five (5) sellers.  Additional sellers may be added to an account for $5 per seller per month. 

For more information about Account Manager, log onto http://www.rab.com/rabRsa/am.cfm.

About the Radio Advertising Bureau

The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium.  Learn more at www.rab.com