D.C./NEW YORK -- The Radio Advertising Bureau (RAB) and the National
Association of Broadcasters (NAB) announced today that representatives from
Allstate Insurance Company and Leo Burnett will participate in a Q&A at the
Radio Show Advertiser Luncheon. Allstate is one of the country's leading
broadcast advertisers. The event, sponsored by Katz Radio Group, will be held
on September 10 at the Indiana Convention Center in Indianapolis.
President and CEO Erica Farber will moderate a discussion with Amanda Polito,
director, and Jamie Liszka, senior manager at Allstate and Christopher
Warmanen, executive creative director at Leo Burnett, Allstate’s creative
is the nation’s largest publicly held personal lines insurer, and is widely
known through the slogan “You’re In Good Hands With Allstate®.” Allstate has a
longstanding partnership with the radio industry through various content
integrations and creative radio campaigns.
Advertiser Luncheon is a not-to-miss Radio Show highlight and a tremendous
opportunity for attendees to hear from radio’s top clients,” noted Erica
Farber, president and CEO, Radio Advertising Bureau. “Our guests are key
decision makers, and will share insights about what’s most important to the
Allstate brand, and how the radio industry can continue to be a valued media
As Director, Integrated Marketing Communications, Amanda Polito oversees the
planning, creative development and execution of all local, regional and
catastrophe response advertising for Allstate. In addition, she oversees
several agent marketing programs including the co-op advertising and direct
mail programs. Amanda joined the Integrated Marketing Communications department
at Allstate in October 2002.
joining Allstate, Amanda worked in communications for both the cable industry
and for another insurance company. Amanda received her Bachelor’s degree in
Public Relations from Illinois State University.
As Senior Manager, Integrated Marketing Communications, Jamie Liszka leads the
execution of local and regional advertising for the 14 regions in Allstate’s
East and West Territories and for Allstate Canada. In addition, Jamie has been
instrumental in expanding Allstate’s Hometown Insurer campaign in Chicagoland
as well as expanding Allstate’s local advertising agent integrations. Jamie
joined Allstate in September of 2010.
joining Allstate, Jamie worked for Starcom Worldwide for 12 years where he led
multiple teams and initiatives across the agency - spending his last five years
focused on new business development. Jamie received his Bachelor of Arts in
Communications at St. Norbert College in DePere, Wisconsin.
Christopher Warmanen is a graduate of Wartburg College in Waverly, Iowa, and
the Portfolio Center in Atlanta, Georgia. His client roster at Leo Burnett in
Chicago has included Kraft, Toys “R” Us, Hallmark, Crayola, PetSmart and
Exclusive Resorts. Currently, he’s an SVP Creative Director on the Allstate
account where he leads local and LGBT-targeted marketing efforts. Christopher
has won several awards for his work on Allstate campaigns, most recently
receiving Creativity “Editor’s Pick” for the “Safe In My Hands” short film and
a Mosaic Award.
Leo Burnett and Allstate won the first ever Radio Mercury Award for best
integrated radio campaign. In addition, the teams have won several Gold and
Silver Addys for Allstate local radio campaigns, most recently winning a Silver
Addy for the Six Corners of Radio Campaign, using short range radio station
broadcasts from billboards for drivers stuck in heavily trafficked
interested in covering the 2014 Radio Show should click here
the Radio Show
The 2014 Radio Show, produced by the National Association of Broadcasters (NAB)
and the Radio Advertising Bureau (RAB), will be held September 10-12 in
Indianapolis. This year's show brings radio broadcasters and industry
colleagues together to share knowledge, discover the latest innovations,
network with industry leaders and explore creative business strategies for the
digital age. To learn more about the 2014 Radio Show, visit www.radioshowweb.com.
The Radio Advertising Bureau serves more than 6,000 member Radio stations in
the U.S. and over 1,000 member networks, representative firms, broadcast
vendors, and international organizations. RAB leads and participates in
educational, research, sales, and advocacy programs that promote and advance
Radio as a primary advertising medium. Learn more at www.rab.com.
Association of Broadcasters is the premier advocacy association for America's
broadcasters. NAB advances radio and television interests in legislative,
regulatory and public affairs. Through advocacy, education and innovation, NAB
enables broadcasters to best serve their communities, strengthen their
businesses and seize new opportunities in the digital age. Learn more at www.nab.org.