ALLSTATE INSURANCE COMPANY AND LEO BURNETT TO HEADLINE 2014 RADIO SHOW ADVERTISER LUNCHEON
WASHINGTON, D.C./NEW YORK -- The Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB) announced today that representatives from Allstate Insurance Company and Leo Burnett will participate in a Q&A at the 2014 Radio Show Advertiser Luncheon. Allstate is one of the country's leading broadcast advertisers. The event, sponsored by Katz Radio Group, will be held on September 10 at the Indiana Convention Center in Indianapolis.
RAB President and CEO Erica Farber will moderate a discussion with Amanda Polito, director, and Jamie Liszka, senior manager at Allstate and Christopher Warmanen, executive creative director at Leo Burnett, Allstate’s creative agency partner.
Allstate is the nation’s largest publicly held personal lines insurer, and is widely known through the slogan “You’re In Good Hands With Allstate®.” Allstate has a longstanding partnership with the radio industry through various content integrations and creative radio campaigns.
"The Advertiser Luncheon is a not-to-miss Radio Show highlight and a tremendous opportunity for attendees to hear from radio’s top clients,” noted Erica Farber, president and CEO, Radio Advertising Bureau. “Our guests are key decision makers, and will share insights about what’s most important to the Allstate brand, and how the radio industry can continue to be a valued media partner.”
Prior to joining Allstate, Amanda worked in communications for both the cable industry and for another insurance company. Amanda received her Bachelor’s degree in Public Relations from Illinois State University.
Prior to joining Allstate, Jamie worked for Starcom Worldwide for 12 years where he led multiple teams and initiatives across the agency - spending his last five years focused on new business development. Jamie received his Bachelor of Arts in Communications at St. Norbert College in DePere, Wisconsin.
In 2011, Leo Burnett and Allstate won the first ever Radio Mercury Award for best integrated radio campaign. In addition, the teams have won several Gold and Silver Addys for Allstate local radio campaigns, most recently winning a Silver Addy for the Six Corners of Radio Campaign, using short range radio station broadcasts from billboards for drivers stuck in heavily trafficked intersections.
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