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As part of RAB’s Business Unusual initiative, RAB is announcing the next presentation in its Open for Business live-video series, featuring media ecologist and MediaVillage founder, Jack Myers, in a session titled “How to Grow Radio Revenues - Cultural, Economic and Marketing Solutions.”

This live-video presentation takes place at 12 p.m. Central on August 5, 2020.
 

Over the past two decades, marketing budgets have gone flat, only growing 0.5% annually since 2000. With more than 90% of ad industry growth shifting towards advertising on Facebook, Google and Amazon, the rest goes to broadcast network inflation. Growth depends on knowing how to clearly analyze the marketing economy while establishing a more prominent role in a client’s brand marketing strategy.

In this live-video presentation, Myers will share research insights from the past decade and solutions that cover industry-wide needs, advertising community priorities and radio industry opportunities for broadcasters to shift their station’s advertising efforts towards success.

The presentation will include a Q&A by RAB’s SVP of Business Development, Tammy Greenberg.

Registration for this live-video presentation is FREE for RAB members and the presentation will be available for on-demand viewing after the event. To register, click here.

We will continue to update you on upcoming Open for Business presentations and additional tools from RAB’s Business Unusual initiative.