How to Grow Radio Revenues - Cultural, Economic and Marketing Solutions
One-hour, Live Online Presentation
Marketing budgets have been flat for two decades, growing only 0.5% annually since 2000. More than 90% of ad industry growth goes to Facebook, Google and Amazon, with most of the rest going to broadcast network inflation. Growth depends on clearly analyzing the marketing ecosystem and establishing a more prominent role for advertising in the brand marketing supply chain.
Date: Wednesday August 05, 2020