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How to Grow Radio Revenues - Cultural, Economic and Marketing Solutions

One-hour, Live Online Presentation
Wednesday August 05, 2020 at 12:00 PM Central Time

Marketing budgets have been flat for two decades, growing only 0.5% annually since 2000. More than 90% of ad industry growth goes to Facebook, Google and Amazon, with most of the rest going to broadcast network inflation. Growth depends on clearly analyzing the marketing ecosystem and establishing a more prominent role for advertising in the brand marketing supply chain.

Media ecologist Jack Myers, the nation’s leading practicing Media Ecologist and founder of Media Village and AdvancingDiversity.org, joins RAB’s Open for Business series to share new insights and solutions media companies such as radio can put to use today to achieve growth. Sharing research conducted over the past decade on how industries with comparable challenges are outperforming media industry growth, Jack will discuss industry-wide needs, advertising community priorities, and radio industry opportunities.

Date: Wednesday August 05, 2020
Time: 12:00 PM Central Time
Price: $0.00
Presenter: Jack Myers


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