NEW YORK – September 19, 2022 – National Radio Talent System (NRTS), a division of the Radio Advertising Bureau, announces today a number of Radio Talent Institutes scheduled to take place in-person across various college campuses next summer.
In this first program of its kind broadcasters, universities and the National Radio Talent System produced by RAB work together to discover, develop, and prepare students to become the next generation of broadcast leaders.
After a three-year break due to the pandemic, RAB brought back the Kellar Radio Talent Institute in June 2022 with the plan to strategically roll out additional existing and new programs in the coming months and years.
“An integral part of the RAB’s mission is providing the industry with the tools and resources to help broadcasters attract new sales talent to the medium and enhance radio’s professionalism through training and support,” said RAB President and Chief Executive Officer, Erica Farber. “We were excited to get our feet wet this past year but are so looking forward to forging ahead with our broadcast underwriters, academic partners and industry sponsors in 2023 to continue to excite the next generation of broadcasters.”
Initially developed by NRTS Founder Dan Vallie, the unique hands-on and immersive program enables students to participate in sessions, that included such topics as on-air delivery, sports, news, promotions, production, podcasting, engineering, digital and sales, as well as complete the RAB Radio Marketing Professional certification course.
Since acquiring the talent system in 2020, RAB has assembled an NRTS Board Committee chaired by Seven Mountain Media’s Kristin Cantrell and an NRTS Alumni Advisory Council focused on helping the organization develop and plan for future institutes, recruiting new talent into broadcast radio, and fostering engagement between broadcasters and institute graduates.
A new NRTS website inclusive of registration information for announced 2023 institutes launches today along with a new promotional video. To find out more information about the radio talent institutes, login on to www.nationalradiotalentsystem.
About the National Radio Talent System
The National Radio Talent System, a division of the Radio Advertising Bureau, (RAB) produces Radio Talent Institutes on college campuses across America. It is the first and only program of its kind in the world, discovering and preparing the next generation of broadcasters. For more information, log onto https://www.nationalradiotalentsystem.com/.
About the RAB
The Radio Advertising Bureau serves more than 6,000 member radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors and international organizations. RAB leads and participates in educational, research, sales and advocacy programs that promote and advance radio as a primary advertising medium. For more information, log onto www.rab.com.
Media Contact:
Madison Wright
212-681-7215
