Purpose:
Determine the impact that in-vehicle, AM/FM dashboard messages and accompanying visuals bring to brand advertisers.
Key Findings:
Those with more exposure to the spice brand's QuuVN content partnership units saw strong lifts in brand familiarity, favorability, brand usage, purchase consideration, and purchase intent.
Key Takeaways:
- Most consumers have a display screen in their car dashboards. Among respondents who have display screens, 89% pay attention to the information presented.
- Those with more exposure to the spice brand's QuuVN Content Partnership units saw strong lifts in brand familiarity (+40%), favorability (+29%), brand usage (+50%), purchase consideration (+38%), and purchase intent (+63%).
- Those with greater exposure to the spice brand's QuuVN Content Partnership visual ad units more correctly associated the slogan with the advertised brand.
- QuuVN's Content Partnership is an effective way to reach U.S. consumers by promoting brand equity up and down the purchase funnel.
- AM/FM radio is an ideal platform for the spice category as heavy AM/FM radio listeners are universallymore familiar with all brands in the category.
- The brand secured nationwide distribution in Home Depot stores.