Purpose:
A multi-source examination of the economy, personal finances and 2026 midterm voting intentions - with a focus on commuters - and the media channels that reach them most effectively.
Key Findings:
Seventy-eight percent of employed adults commute at least 2 days per week. Among likely voters, 59% of commuters say the economy and cost of living is their most important issue, rising to 73% among commuting homeowners with children. AM/FM radio captures 82% of ad-supported in-car audio listening. Furthermore, AM/FM Radio reaches more people who vote in non-Presidential elections than any video media.
Key Takeaways:
- Commuters are a consequential voting block: 88% of those who commute at least two days per week and rank the economy first say they will likely vote.
- AM/FM radio dominates the daily in-car moment, accounting for 82% of ad-supported audio listening during weekday commuting hours.
- AM/FM radio reaches 84% of people who say they always vote in local and statewide elections - more than any measured linear or ad-supported digital video platform.
- Radio and podcasts offer a trusted way to extend reach, reduce political ad overexposure and connect with voters who want practical solutions rather than politics as usual.