RAB to Present Five Strategic Sales and Marketing Sessions at 2020 NAB Show

NEW YORK – February 6, 2020 – The Radio Advertising Bureau (RAB) will present five revenue and professional development-oriented sales and marketing sessions in this year’s NAB Show held in Las Vegas, April 18-22, 2020. These sessions are part of the Business of Media program at the Las Vegas Convention Center, North Hall.

The five sessions, led by the RAB Professional Development team, feature a roster of radio and digital executives who will share their perspectives on understanding advertisers’ buying trends, managing their teams through rapid change and learning how to lead their companies through unpredictability. Convention attendees will leave these sessions with strategies and concepts that can be executed in their various markets.

“This year’s sessions will help radio sellers and managers better understand how change can lead to opportunities,” said Erica Farber, RAB President and CEO. “From revenue ideas to understanding advertisers’ needs, NAB Show attendees will be able to apply what they learned in their markets to help meet their 2020 goals.”

The Radio Advertising Bureau’s sessions are as follows: 

Monday, April 20 – Room N260 - A 

10:40 a.m. – 12 p.m. 

Radio Engage: Beyond the Spot – Revenue Ideas for Small and Medium Markets

Looking for a few fresh moneymakers to take back to your sellers? This fast-paced presentation will offer multiple on-air and digital campaign ideas that can be easily adopted in small and medium markets to bring in new revenue. 

Tuesday, April 21 – Room N258

9 a.m. – 10:20 a.m.

Managing Through Change… 

Change is no longer an event, it’s a way of life. As a manager, leading your team through change has become a necessary skill set. In this session you will learn how to identify the various stages of your organization, the stages of your people and how adjusting your management style for each stage can instill a performance-driven culture of growth.

10:40 a.m. – 12 p.m. 

The Importance of Vision and Values in Times of Volatility

Volatility can be described as events or moments likely to change rapidly and unpredictably. For media companies today, change can be rapid and at times unpredictable. In this compelling discussion, RAB President and CEO Erica Farber speaks with C-Suite executives from radio broadcast companies to understand how they’re leading through turbulent times.

Wednesday, April 22– Room N256

9 a.m.-10:20 a.m.

Understanding Advertiser Expectations to Maximizing Revenue Potential

This two-part session will explore what advertisers are purchasing and how your radio station can use the information to build campaigns that meet those needs and create additional revenue. 
9 a.m. – 9:40 a.m. 

What Advertisers are Buying (and not) in 2020 

Wouldn’t it be great if you knew what advertisers were thinking for 2020? Wouldn’t it be great to know what they were actually spending and what they were thinking of cutting or increasing? In this session, Gordon Borrell will answer those questions, gleaned from Borrell Associates' comprehensive research on advertisers' recent activities. He'll also show you some cool tricks to get those answers for your own radio clients.

9:40 a.m. – 10:20 a.m. 

Putting All the Puzzle Pieces Together

The days of solely selling spots on the radio are long gone, providing tremendous opportunity for broadcast companies to go beyond the spot in delivering measurable results for their clients. In this session, you’ll hear specifics on how to put together integrated marketing programs for clients and present revenue-generating ideas you can use immediately to increase your billing and the effectiveness of your advertisers’ campaigns.

For more information about the NAB Show and the Business of Media program click here.

About the Radio Advertising Bureau
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors and international organizations. RAB leads and participates in educational, research, sales and advocacy programs that promote and advance Radio as a primary advertising medium. For more information, log onto www.rab.com.

About NAB Show
NAB Show, held April 18-22, 2020, in Las Vegas is the world's largest convention encompassing media, entertainment and technology. With more than 90,000 attendees from 160 countries and 1,600+ exhibitors, NAB Show is the ultimate marketplace for solutions that transcend traditional broadcasting and fuel the digital storytelling economy. From creation to consumption, across multiple platforms, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. For complete details, visit www.nabshow.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

Contact Information: