Purpose:
Determine the incremental impact adding radio to a social campaign provides to the investment.
Key Findings:
Those who engage with brands on social media are 2x more likely to after hearing about a product on the radio.
- 64% of adults 25-44 say they are more likely to click a social ad after hearing about a product on the radio.
- 74% of Hispanic consumers say they are more likely to click after hearing about it on the radio.
- 70% of Black consumers say they are more likely to click after hearing about it on the radio.
Key Takeaways:
- Those who engage with brands on social media are 2x more likely to after hearing about a product on the radio.
- 64% of adults 25-44, 74% of Hispanics and 70% of Black consumers say they are more likely to click a social ad after hearing about a product on the radio.
- Seven in ten adults, eight in ten Hispanics and seven in ten Black consumers say they are more likely to try a new product that they've heard their favorite radio or podcast host talk about.
- 72% of adults, 80% Hispanics and 73% Black consumers are more likely to notice social media ads for a product after they've heard about it on the radio.