Purpose:
Measure the brand lift for three casinos running robust radio campaigns among a quantitative group of adult consumers.
Key Findings:
Intent to visit a casino increased an average of +22% among those who heard the campaigns' commercials.
Key Takeaways:
- Intent increased an average of +22% among those who heard the campaigns.
- Casino A saw a +35% increase in intent to visit the casino.
- Casino B saw a +21% increase in intent to visit the casino.
- Casino C saw a +10% increase in intent to visit the casino.
- 63% of consumers were encouraged to learn more about the casino to potentially visit in the future.
- 74% of listeners think it is smart for casinos to use radio advertising to get people excited.