To open a file, click the link. These may be large files. We recommend you save files to your computer. Right-click the link with your mouse and choose SAVE TARGET AS. Be sure to save the file in a location where you can easily find it again on your computer.
NOTE: All files are for demonstration and educational purposes only and may not be republished or rebroadcasted in full or in part without permission.
Radio's power as an influential platform is evident through its ability to drive brand consumer conversations. Everyday influencers and heavy radio users wield more influence than average individuals and heavy consumers of TV and social media. These conversations lead to higher purchase intent, especially in specific verticals. Moreover, radio users engage passionately in a wide range of hot-button issues, including politics. Advertisers can harness radio's potential to maximize outreach, making it an indispensable tool for brands to deliver desired business outcomes.
USEFUL RESOURCES:
Radio Drives Brand Conversations
Making the Case for the Power of Radio-Engagement Labs
Help us make our webinars even better! TAKE THE SURVEY
If you do not have a PDF reader, download Adobe PDF Reader (free)