Radio's Top Spenders by Industry
Based on Spending
Radio's Top Spenders (Based on 2024 Spending)
| Rank | Parent Company | Total Dollars | Network Dollars | Nat'l Spot Dollars |
| 1 | Retail | 357,117,337 | 172,969,017 | 184,148,320 |
| 2 | Government, Politics & Organizations | 324,185,788 | 43,842,619 | 280,343,169 |
| 3 | Misc Services & Amusements | 310,544,880 | 65,866,956 | 244,677,924 |
| 4 | Communications | 293,228,876 | 61,086,791 | 232,142,085 |
| 5 | Insurance & Real Estate | 206,767,959 | 105,846,390 | 100,921,569 |
| 6 | Financial | 202,906,371 | 85,655,116 | 117,251,255 |
| 7 | Medicines & Proprietary Remedies | 116,459,897 | 91,728,369 | 24,731,528 |
| 8 | Restaurants | 105,484,177 | 37,585,301 | 67,898,876 |
| 9 | Media & Advertising | 89,299,123 | 37,673,864 | 51,625,258 |
| 10 | Games, Toys & Hobbycraft | 67,469,877 | 27,371,335 | 40,098,542 |
| 11 | Automotive, Automotive Access & Equip | 57,024,158 | 19,275,330 | 37,748,828 |
| 12 | Automotive Dealers & Services | 42,312,954 | 5,936,868 | 36,376,086 |
| 13 | Business & Technology NEC | 41,391,489 | 27,356,204 | 14,035,285 |
| 14 | Public Transportation, Hotels & Resorts | 40,625,133 | 5,596,488 | 35,028,645 |
| 15 | Computers, Software, Internet NEC | 35,506,251 | 21,420,672 | 14,085,579 |
| 16 | Department Stores | 34,482,379 | 26,396,414 | 8,085,965 |
| 17 | Schools, Camps, Seminars | 32,295,637 | 10,852,371 | 21,443,266 |
| 18 | Household Supplies | 29,532,391 | 27,914,915 | 1,617,476 |
| 19 | Personal Hygiene & Health-Wmn,M&W,Unisex | 29,115,283 | 27,091,806 | 2,023,477 |
| 20 | Household Soaps, Cleansers & Polishes | 24,847,364 | 17,271,351 | 7,576,014 |
| 21 | Beer & Wine | 19,916,390 | 1,827,453 | 18,088,937 |
| 22 | Drugs, Toiletries & Fitness: Comb & NEC | 16,638,629 | 15,840,648 | 797,981 |
| 23 | Household Appliances, Equip & Utensils | 16,594,406 | 11,720,673 | 4,873,734 |
| 24 | Building Materials, Equipment & Fixtures | 16,412,148 | 9,890,303 | 6,521,846 |
| 25 | Discount Department & Variety Stores | 15,773,341 | 7,971,820 | 7,801,521 |
| 26 | Beverages | 14,898,666 | 6,057,600 | 8,841,066 |
| 27 | Fitness & Diet Programs & Spas | 13,697,999 | 325,488 | 13,372,511 |
| 28 | Gasoline, Lubricants (Trans) & Fuels | 13,229,832 | 3,709,197 | 9,520,635 |
| 29 | Direct Response Companies | 9,632,556 | 9,392,943 | 239,613 |
| 30 | Sporting Goods | 9,168,150 | 8,770,686 | 397,463 |
| 31 | Liquor | 8,120,580 | 8,120,580 | |
| 32 | Pharmaceutical Houses | 7,908,859 | 67,366 | 7,841,493 |
| 33 | Pets, Pet Foods & Supplies | 7,658,340 | 5,642,237 | 2,016,102 |
| 34 | Household Furnishings & Accessories | 7,487,262 | 5,592,628 | 1,894,634 |
| 35 | Footwear | 7,328,330 | 6,974,234 | 354,096 |
| 36 | Eye Glasses, Medical Equip & Supplies | 6,173,081 | 3,295,383 | 2,877,698 |
| 37 | Manufactrg: Mtrls&Equip/Freight/Ind Dev | 5,830,745 | 191,034 | 5,639,710 |
| 38 | Audio & Video Equipment & Supplies | 5,819,772 | 1,470,537 | 4,349,235 |
| 39 | Cosmetics & Beauty Aids | 5,720,030 | 565,224 | 5,154,807 |
| 40 | Horticulture & Farming | 4,872,093 | 1,373,630 | 3,498,464 |
Source: Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: MediaRadar, Copyright 2025. These figures may not be reproduced in any manner
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