Radio's Top Spenders by Industry
Based on Spending

Radio's Top Spenders (Based on 2020 Spending)

Rank Parent Company Total Dollars (000) Network Dollars (000) Nat'l Spot Dollars (000)
1 Government, Politics & Organizations 378.8 19.9 358.9
2 Retail 316.1 145.3 170.8
3 Insurance & Real Estate 264.1 104.8 159.3
4 Communications 231.0 33.0 198.0
5 Misc Services & Amusements 190.7 34.3 156.4
6 Financial 176.0 71.3 104.7
7 Restaurants 105.2 25.9 79.3
8 Media & Advertising 98.0 30.6 67.5
9 Automotive, Automotive Access & Equip 58.9 21.5 37.5
10 Medicines & Proprietary Remedies 50.9 38.4 12.5
11 Computers, Software, Internet NEC 45.4 37.1 8.3
12 Business & Technology NEC 40.3 24.9 15.4
13 Schools, Camps, Seminars 32.0 11.8 20.2
14 Automotive Dealers & Services 29.3 4.3 24.9
15 Beverages 28.6 8.5 20.1
16 Discount Department & Variety Stores 26.3 9.4 16.9
17 General NEC 25.9 24.6 1.4
18 Games, Toys & Hobbycraft 24.3 2.7 21.7
19 Department Stores 24.0 19.4 4.7
20 Pharmaceutical Houses 20.2 17.4 2.8
21 Building Materials, Equipment & Fixtures 20.0 13.3 6.7
22 Horticulture & Farming 18.7 5.0 13.6
23 Public Transportation, Hotels & Resorts 17.4 1.1 16.3
24 Direct Response Companies 16.7 15.9 0.7
25 Dairy, Produce, Meat & Bakery Goods 14.9 3.0 11.9
26 Food & Beverages: Comb Copy & NEC 10.9 1.1 9.8
27 Gasoline, Lubricants (Trans) & Fuels 10.5 2.5 8.0
28 Fitness & Diet Programs & Spas 9.9 3.0 6.9
29 Eye Glasses, Medical Equip & Supplies 9.2 2.6 6.6
30 Cosmetics & Beauty Aids 8.5 5.9 2.6
31 Cigarettes, Tobacco & Accessories 8.4 4.8 3.5
32 Manufactrg: Mtrls&Equip/Freight/Ind Dev 8.4 1.8 6.5
33 Audio & Video Equipment & Supplies 7.8 5.6 2.2
34 Beer & Wine 7.2 2.0 5.2
35 Personal Hygiene & Health-Wmn,M&W,Unisex 7.2 6.1 1.0
36 Footwear 5.6 5.5 0.2
37 Confectionery & Snacks 5.3 1.4 3.8
38 Household Supplies 5.1 4.0 1.1
39 Household Furnishings & Accessories 4.6 3.6 1.0
40 Shopping Centers & Catalog Showrooms 4.5 - 4.5

Source: Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Kantar Media Ad$pender Online, Copyright 2021. These figures may not be reproduced in any manner

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