Radio's Top Spenders by Industry
Based on Spending
Radio's Top Spenders (Based on 2020 Spending)
| Rank | Parent Company | Total Dollars (000) | Network Dollars (000) | Nat'l Spot Dollars (000) |
| 1 | Government, Politics & Organizations | 378.8 | 19.9 | 358.9 |
| 2 | Retail | 316.1 | 145.3 | 170.8 |
| 3 | Insurance & Real Estate | 264.1 | 104.8 | 159.3 |
| 4 | Communications | 231.0 | 33.0 | 198.0 |
| 5 | Misc Services & Amusements | 190.7 | 34.3 | 156.4 |
| 6 | Financial | 176.0 | 71.3 | 104.7 |
| 7 | Restaurants | 105.2 | 25.9 | 79.3 |
| 8 | Media & Advertising | 98.0 | 30.6 | 67.5 |
| 9 | Automotive, Automotive Access & Equip | 58.9 | 21.5 | 37.5 |
| 10 | Medicines & Proprietary Remedies | 50.9 | 38.4 | 12.5 |
| 11 | Computers, Software, Internet NEC | 45.4 | 37.1 | 8.3 |
| 12 | Business & Technology NEC | 40.3 | 24.9 | 15.4 |
| 13 | Schools, Camps, Seminars | 32.0 | 11.8 | 20.2 |
| 14 | Automotive Dealers & Services | 29.3 | 4.3 | 24.9 |
| 15 | Beverages | 28.6 | 8.5 | 20.1 |
| 16 | Discount Department & Variety Stores | 26.3 | 9.4 | 16.9 |
| 17 | General NEC | 25.9 | 24.6 | 1.4 |
| 18 | Games, Toys & Hobbycraft | 24.3 | 2.7 | 21.7 |
| 19 | Department Stores | 24.0 | 19.4 | 4.7 |
| 20 | Pharmaceutical Houses | 20.2 | 17.4 | 2.8 |
| 21 | Building Materials, Equipment & Fixtures | 20.0 | 13.3 | 6.7 |
| 22 | Horticulture & Farming | 18.7 | 5.0 | 13.6 |
| 23 | Public Transportation, Hotels & Resorts | 17.4 | 1.1 | 16.3 |
| 24 | Direct Response Companies | 16.7 | 15.9 | 0.7 |
| 25 | Dairy, Produce, Meat & Bakery Goods | 14.9 | 3.0 | 11.9 |
| 26 | Food & Beverages: Comb Copy & NEC | 10.9 | 1.1 | 9.8 |
| 27 | Gasoline, Lubricants (Trans) & Fuels | 10.5 | 2.5 | 8.0 |
| 28 | Fitness & Diet Programs & Spas | 9.9 | 3.0 | 6.9 |
| 29 | Eye Glasses, Medical Equip & Supplies | 9.2 | 2.6 | 6.6 |
| 30 | Cosmetics & Beauty Aids | 8.5 | 5.9 | 2.6 |
| 31 | Cigarettes, Tobacco & Accessories | 8.4 | 4.8 | 3.5 |
| 32 | Manufactrg: Mtrls&Equip/Freight/Ind Dev | 8.4 | 1.8 | 6.5 |
| 33 | Audio & Video Equipment & Supplies | 7.8 | 5.6 | 2.2 |
| 34 | Beer & Wine | 7.2 | 2.0 | 5.2 |
| 35 | Personal Hygiene & Health-Wmn,M&W,Unisex | 7.2 | 6.1 | 1.0 |
| 36 | Footwear | 5.6 | 5.5 | 0.2 |
| 37 | Confectionery & Snacks | 5.3 | 1.4 | 3.8 |
| 38 | Household Supplies | 5.1 | 4.0 | 1.1 |
| 39 | Household Furnishings & Accessories | 4.6 | 3.6 | 1.0 |
| 40 | Shopping Centers & Catalog Showrooms | 4.5 | - | 4.5 |
Source: Expenditures rounded to nearest hundred. Network and National Spot expenditures may not equal Total due to rounding. Source: Kantar Media Ad$pender Online, Copyright 2021. These figures may not be reproduced in any manner
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