DTS AutoStage Webinar to Reveal In-Car Audience Measurement Leap
NEW YORK - December 5, 2025 - The radio industry is rolling out new in-car measurement that will dramatically change how broadcasters prove value to advertisers. In this live presentation, Juan Galdamez, Senior Director, Broadcast Strategy & Business Development, Xperi, will introduce first-of-its-kind, in-car audience ratings captured daily from more than 6 million vehicles via the company’s DTS AutoStage broadcaster portal.
With data available in 250 markets regardless of how those markets are currently measured, this new system represents a major leap in proving radio’s real-time, in-vehicle performance with metrics advertisers already understand and trust.
WHY IT MATTERS:
Virtually all in-car AM/FM listening is over-the-air through the dashboard, putting broadcast radio squarely in the driver’s seat. With DTS AutoStage, radio’s strongest listening environment is now measurable at scale.
- 80% of U.S. consumers are reached daily by in-vehicle AM/FM radio (MRI Simmons)
- 50% of all 25–54 AM/FM listening happens in the car (Edison Share of Ear)
- AM/FM owns 85% of ad-supported audio time in vehicles (Edison Share of Ear)
Participants will gain a better understanding of DTS AutoStage and its capabilities, future innovation coming next year, and the ease of participation.
Juan Galdamez, Xperi
12:00 p.m. CT on Friday, December 12 Live
Online Presentation
The live virtual session and accompanying resources are free and open to broadcasters. To register for this presentation, click here.
We will continue to share updates on the power that audio brings to advertisers inclusive of future presentations and new resources such as THIS! Is Radio and One Voice for Radio.
About RAB
RAB is the not-for-profit trade association representing America's broadcast radio industry. Its primary objective is to drive revenue growth through advocacy, providing the tools and resources to help the industry attract new sales talent to the medium and enhance industry professionalism through training and support. The RAB serves more than 6,000 member stations in the U.S. and more than 1,000 member networks, representative firms, broadcast vendors, and international organizations. Learn more at www.rab.com.
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