Digital Services
Building for Radio's Future
Designed by radio for radio
RAB Digital Services designs sales tools and resources for the future of media sales. 2018 was no exception, as we rolled out a collection of exciting new tools, upgrades and enhancements to help radio lead with state-of-the-art technology and innovation.
RAB Account Manager and Traffic - We Got That!
In 2018, RAB Account Manager users have been greeted by dozens of exciting enhancements including a major update that makes it easier than ever to integrate Account Manager with ANY major traffic platform. Account Manager connects users to vital business intelligence, using data to create powerful dashboards, instant one-click reports, sales pipeline analysis, best practices to maximize conversations and closing ratios, and so much more. With 5,000 subscribers, every single day over 2,000 radio managers and account executives use RAB Account Manager to drive revenue and get results.
GoCart
In 2018, RAB also introduced GoCart, our mobile-first, e-Commerce platform to help drive digital revenue and turn trade into cash. Designed on our time-tested ecommerce infrastructure, GoCart intuitively responds to any device, from desktop computers to tablets and mobile phones and includes state of the art features like instantly-redeemable mobile certificates, social media support and the option to untether items and post them anywhere. New case studies are now online so be sure to visit www.RAB.com/GoCart and learn more.
RAB.com
Every month more than 20,000 unique radio sales and marketing executives visit RAB.com, making it one of our key member touchpoints. In 2017 we unveiled a new site design, but we didn't stop there. Over the last year, we upgraded RAB.com search tools, enhanced our research collection, redesigned The Pitch archive and worked with the Insights team to speed the delivery of new research reports and vital data points.
At the same time, we upgraded the Why Radio microsite to include an enhanced section featuring creative from the Radio Mercury Awards and added close integration with Radio Matters Blogs and The Radio on Main Street Podcast to help provide a steady stream of fresh, compelling content. In 2018, Why Radio was viewed more than 50,000 times by sales and marketing professionals looking for information on how radio builds brands, engages consumers and drives sales.