Radio Matters
Radio Matters
Because it Works!
Radio reaches 227 million people every week.
• Radio is the #1 reach medium.
• Radio connects with more adults than social media or TV via smartphones, tablets, PCs or apps.
• Radio is a live and local, personal medium.
• Radio’s theater of the mind tells a story in the most intimate and engaging way.
• Radio delivers ROI and attributable results for its advertisers.
Whether it’s in our weekly Radio Matters blog, the Radio On Main Street Podcast, our latest advertising sizzle video, or each and every call we make each day, RAB’s mission to communicate the above attributes continues.
And while the Radio Matters initiative that started nearly three years ago continues to evolve and grow, the mission and tactics stay the same – advocate and share radio’s powerful message.
And we know Radio Matters because it Works for our advertisers and is a mainstay for our listeners.
Radio Matters Sizzle Video
Click below to see all the ways radio matters.
