RAB members connect with RAB’s Member Response via phone (800-232-3131), email (memberresponse@rab.com) or live chat available on RAB.com from 7 a.m. to 5 p.m. CT on weekdays.
Support Requests Delivered
7,500
Over 700 in Aug. 2023
RAB.com Monthly Unique Visitors
18,722
over 2,100 searches monthly
RAB.com Monthly Page Views
56,125
Average of 6-minutes per session
Need help? Ask RAB!
Here's How Members Contact Us
RAB Member Response
Need help preparing for an important sales call? Do you need help with copy ideas, promotions or have a special research request? Ask RAB!
- Member Response Helpline: 800-323-3131
- Email: memberresponse@rab.com
- Web: https://www.rab.com
- Social:
Members Share Some
A benefit of RAB membership includes personal research and a marketing team ready and able to respond to all member-specific questions and inquiries.
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Account Executive
"I find RAB to be a great resource. Whenever I am looking for something the membership staff is always very helpful."
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Sales Manager
"You are always on top of every issue, question, concern, training, everything!"
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Media Consultant
"Immensely important to have knowledgeable people that understand the radio industry and its friends helping other media people for the success of the client. Thank you!"
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Director of Sales
"Keep doing what you're doing! Great job of delivering info beyond what RAB.com shows."
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Sales Manager
"Fantastic job! I've been using RAB.com for 30+ years, and every time I see this presentation, I learn something new. You did a great job reviewing so much information available to my team - thank you."
RAB's 2023 Top 10 Most-Used Tools
| RAB Sales Tool | Go to RAB.com |
|---|---|
1. Why Radio |
Visit |
2. Search RAB.com (Articles and other resources) |
Visit |
3. Broadcast Calendar |
Visit |
4. Co-op |
Visit |
5. Instant Backgrounds |
Visit |
6. Copy Ideas |
Visit |
7. Radio Sales Today - Sales Tip |
Visit |
8. The Pitch |
Visit |
9. Commercials MP3 Audio |
Visit |
10. Radio Matters |
Visit |
RAB Superusers
In August, RAB launched a new strategic initiative recognizing and highlighting engaged, committed and passionate members. These 'RAB Superusers' utilize RAB's resources regularly and they are selected based on their RAB activities. Each month we highlight the RAB Superuser in Radio Sales Today and ask them to share some of their best tips - providing them the opportunity to share their RAB.com know-how and feature some of their favorite go-to-products. The superusers also receive an RAB radio-themed t-shirt or reusable tote bag.
KZIA, Cedar Rapids, Iowa
Truth Network/ Truth Broadcasting, Winston-Salem, North Carolina
Treasure and Space Coast Radio, Vero Beach, Florida
Ft Myers Broadcasting Company, Fort Myers, Florida
Sales Advisory Committee
The RAB Sales Advisory Committee (SAC) is made up of key executives from RAB member stations from all size markets. The mission of the RAB Sales Advisory Committee is to provide RAB staff with direction on training for radio sales and marketing professionals across all brands and platforms. The committee met four times this year through Zoom and focused on the changing needs of the radio sales landscape. The committee’s attention this year has been to continue to help guide the RAB on Radio Works category presentations, which includes their own stations' participation. The committee also established a Radio Sales Recruitment and Hiring initiative focused on helping the industry recruit, hire and retain salespeople.
Co-Chair, RAB Sales Advisory Committee
Katie Reid
SVP/Market Manager - Bonneville Denver
Co-Chair, RAB Sales Advisory Committee
Jim Loftus
Chief Executive Officer, Times-Shamrock Communications
RAB Recruitment Video
At the recommendation of the SAC committee, RAB produced a Radio Sales Recruitment sizzle video featuring new sellers experiencing success and who are enjoying their new career paths. In 2024 RAB will unveil a new recruitment section on RAB.com. Stay tuned!
RAB Multicultural Committee
Census data shows the multicultural population continues to grow and is quickly becoming the majority. Yielding incredible buying power, local businesses can increase their sales using radio to reach these diverse consumers. Through the guidance of RAB's Multicultural Committee steered by RAB Board Member Tony Coles, President of Black Information Network at iHeartMedia, RAB has produced a number of resources to provide sellers with data, insights and guidelines on information they need to promote, not only radio's value as a strong engaging medium, but the revenue potential for advertisers to connect with diverse audiences.
The multicultural section on RAB.com includes:
- RAB Multicultural Checklist a guideline for some of the data points that should be covered when meeting with current or prospective advertisers.
- Did you know series focused on Asian, Black and Hispanic consumers educate and inform of the nuances of multicultural consumers and the role that radio plays in their daily lives.
- A brand new radio sizzle video (see right) highlighting, not only the importance of targeting diverse consumers but also radio's ability to engage multicultural consumers both in language and in culture.
RAB Multicultural Committee Chair
Tony Coles
President, Multicultural Business and Development; President, Black Information Network
RAB Multicultural Video
Click play below to watch the new radio sizzle video highlighting the importance of targeting diverse consumers.
To view short format videos, click below.