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Radio is America's #1 reach medium. Explore here for ideas on how to put radio's unique marketing power to work for you.
As a truly mobile medium, radio is the medium closest to purchase. So, when a consumer hears a radio commercial, are they more inclined to visit the advertiser they heard? Does exposure to the radio commercial on certain days of the week have a greater influence on when they visit? The Radio Advertising Bureau (RAB) already proved that radio ads drive online behavior in Radio Drives Search, but what about store traffic? Can radio advertising be attributed to a lift in store/location traffic? The RAB partnered with TagStation’s Dial Report team to not only answer that question, but to attribute radio’s traffic lift across various retail ad categories.
Visit Radio Drives Store Traffic
In today's digital world, consumers' path to purchase almost always includes using a search engine. In fact, according to recent Forrester Research data, 71% of consumers begin their journeys by using a search engine to discover new products and services (initiation), and 74% report using a search engine for consideration and purchasing (research, comparison, transaction). One of the most common questions posed to the Radio Advertising Bureau (RAB) by its members and advertisers is: Does radio advertising drive online behavior? Does radio advertising drive search?
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As a Brooklyn girl, I grew up listening to WPLJ-FM and the voices of Jim Kerr, Shelli Sonstein, Pat St. John and so many more. They were the voices that woke me up in the morning, kept me company at the beach and served as my companion when I was old enough to drive. WPLJ was a very big part of my life as were the personalities and the music I heard on the station.
Radio has an incredible influence and impact – not just in advertising effectiveness but in people’s lives. READ MORE
As a broadcaster, have you ever had a desire to own your own radio station? After spending 35 years with Emmis in St. Louis, John Beck has done just that. A career broadcaster he teamed up with some others to fulfill a life long dream.
In this edition, Erica Farber, President and CEO of the RAB speaks with John Beck, Managing Partner, Stone Canyon Media Flagstaff LLC and Senior Vice President, Emmis Radio – St Louis. A strong believer in radio and the people in it, John is looking for opportunities to help build up and to point out that radio can also help build communities. LISTEN
When the Radio Advertising Bureau reached out to PQ Media a few months ago to continue our tradition of prognosticating political media buying, this time for 2020, I felt like the football and basketball reporters at ESPN and Sports Illustrated who release a Top 25 poll for the following season the day after the FBS Championship and Final Four. It’s too early to predict with so many unknowns, particularly given the political discourse of the past days, weeks and months. But I’ll give it my best shot, based on previous election trends. READ MORE
Radio matters. Click play below and find out more.
Radio is America's #1 reach medium. Click here and pass it along.
RADAR 138 Sept 2018 (C) Nielsen Total Audience Report: Q1 2018
Adults listen to 13 hours of radio every week. Click here to share the news.
RADAR 138 Sept 2018 (C) Nielsen Audio - M/S 24-Hour Cume Est.
Radio creates brand awareness and drives ROI.
Browse the case study library below and see why radio matters to businesses of all shapes and sizes.
Listen to award-winning commercial audio and be inspired by the Radio Mercury Awards.
$5,000 Radio Station Produced Commercial
Client: Allied Termite and Pest
Emmis Austin Radio
$1,500 PSA Spot or Campaign
Client: Sandy Hook Promise
Southern California Broadcasters Association
$1,500 Game Changer: Most Innovative Commercial Use of Radio
Client: American Egg Board
Will Work For Food Marketing
$1,500 Most Innovative Use of Audio Showcase
Client: Old Spice
$3,000 Integrated Campaign with Radio/Audio
Client: Susan G. Komen
Carton Donofrio Partners