Use the drop downs below to create a custom profile of radio listening.
Choose the medium you would like.
Select a estimate.
Choose an audience type.
When you are ready, click SUBMIT to create your report.
Hi! I'm your Why Radio AI assistant from RAB.
I can answer your questions about advertising,
marketing and radio in all its forms.
Let's Chat
Radio is America's #1 reach medium. Explore here for ideas on how to put radio's unique marketing power to work for you.
Browse through a variety of topics covering commonly-asked questions about radio and its extraordinary ability to build brands and motivate consumers.
Find other important research studies including various studies from Nielsen Catalina Solutions, The Infinite Dial, the Jacobs Media Tech Survey and more.
Keeping the advertising community in the know about radio across all platforms with information, insights and more. Click here to subscribe.
Focused on radio's truths, these presentations address current perceptions that may be preventing brands from using radio.
Presentation One Sheet
The Demographic Reset: Unlocking Real Growth With Adults 25–64: A detailed report and analysis from Audacy recommends shifting the traditional buying demographic from 25–54 to 25–64 to better reflect today's true consumer landscape.
Read More
RAB's attribution white paper has been prepared to showcase methodology currently available to measure the effectiveness of radio by and across platforms. Attribution is of paramount importance to the advertising community and there are many providers with capabilities to measure campaign success across radio forms.
Read More
Engagement Labs study commissioned by RAB conveys and underscores radio's unparalleled potential as a driver of brand discussions for advertisers. The study further explores how radio driven brand conversations impact and influence behavior, social issues and purchase intent for a range of category verticals.
Read More
Radio serves many purposes in the lives of its listeners. It’s a medium that is very special to local communities - big and small, as it brings many together in a way that feels very intimate. Radio is known for its great storytelling. We trust it for information and entertainment - for crucial information, such as where to take the kids this weekend or to simply turn it up and dance to the latest hits.
New research shows how radio can help brands build relationships with consumers through the power of storytelling and shared passions.
In conjunction with the Association of National Advertisers (ANA), RAB brings you this presentation, which provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
ANA | RAB Presentation
Read the latest blog posts, listen to the Radio on Main Street Podcast or CLICK HERE to get Radio Matters Blogs sent directly to your inbox.
31 March
How radio and audio advancements in measurement, content, and AI are expanding marketing value for brands.
Audio is delivering a new level of value for marketers. Innovations in measurement, content production, and artificial intelligence (AI) are enhancing what brands can accomplish, enabling clearer visibility into performance, greater flexibility in activation, and more confidence in outcomes. As these advancements take hold across radio, streaming, and podcasts, audio is emerging as a key channel that combines scalability and accountability - two integral priorities at the center of marketing decision-making.
24 March
Automatic feeders, water fountains, grooming, training and veterinary care – not to mention treats and toys. The love we have for our pets knows no bounds, and pet owners willingly spend their hard-earned money to give their furry companions the best life possible.
10 March
For the past several years, we've been on a mission at Nielsen: to make sure radio measurement is as modern and dynamic as the industry itself. Content and advertising decisions depend on accurate, reliable data and that means constant measurement evolution and adaptation.
Hi! I'm your Why Radio AI assistant from RAB.
I can answer your questions about advertising,
marketing and radio in all its forms.
Let's Chat
Radio creates brand awareness and drives ROI.
Click below to browse the case study library below and see why radio matters to businesses of all shapes and sizes.
Listen to award-winning commercial audio and be inspired by the Radio Mercury Awards.
