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Radio is America's #1 reach medium. Explore here for ideas on how to put radio's unique marketing power to work for you.
As a truly mobile medium, radio is the medium closest to purchase. So, when a consumer hears a radio commercial, are they more inclined to visit the advertiser they heard? Does exposure to the radio commercial on certain days of the week have a greater influence on when they visit? The Radio Advertising Bureau (RAB) already proved that radio ads drive online behavior in Radio Drives Search, but what about store traffic? Can radio advertising be attributed to a lift in store/location traffic? The RAB partnered with TagStation’s Dial Report team to not only answer that question, but to attribute radio’s traffic lift across various retail ad categories.
Visit Radio Drives Store Traffic
In today's digital world, consumers' path to purchase almost always includes using a search engine. In fact, according to recent Forrester Research data, 71% of consumers begin their journeys by using a search engine to discover new products and services (initiation), and 74% report using a search engine for consideration and purchasing (research, comparison, transaction). One of the most common questions posed to the Radio Advertising Bureau (RAB) by its members and advertisers is: Does radio advertising drive online behavior? Does radio advertising drive search?
Visit Radio Drives Search
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In mid-July, a local newspaper that has been in existence for 233 years announced that it would be cutting its print version to only three days a week. In an interview, the director of one of the local universities responded: “It’s devastating to communities. Not only do they lose their news, it erodes everything else in terms of civic participation.” READ MORE
Whether it be claims stated in an ad, contest rules, required paperwork for political to social media and posting photos online, the one question that always must be asked is, is it legal?
In this edition, Erica Farber, President and CEO of the RAB speaks with Brad Deutsch, Principal of the law firm Garvey Schubert Barer, P.C. Lawyers have a lot in common with sellers. It’s their job to identify and understand their client’s needs and objectives and in turn deliver results. As we will hear, it doesn’t take a lot of energy to be legally compliant and an ounce of prevention is often the best way to go. LISTEN
Consumers today are connected 24/7. They have the ability to tap into news, entertainment and information whenever, wherever and in whatever format they want. Thanks to technology, the connection with radio continues – into the workplace. READ MORE
Radio matters. Click play below and find out more.
Radio is America's #1 reach medium. Click here and pass it along.
Nielsen Q1 2019 Total Audience Report
Adults listen to 12.6 hours of radio every week. Click here to share the news.
RADAR 141 June 2019 (C) Nielsen Audio, M-Su 24-Hour Cume Est. P12+
Radio creates brand awareness and drives ROI.
Browse the case study library below and see why radio matters to businesses of all shapes and sizes.
Listen to award-winning commercial audio and be inspired by the Radio Mercury Awards.
$5,000 Radio Station Produced Commercial
Client: Allied Termite and Pest
Emmis Austin Radio
$1,500 PSA Spot or Campaign
Client: Sandy Hook Promise
Southern California Broadcasters Association
$1,500 Game Changer: Most Innovative Commercial Use of Radio
Client: American Egg Board
Will Work For Food Marketing
$1,500 Most Innovative Use of Audio Showcase
Client: Old Spice
$3,000 Integrated Campaign with Radio/Audio
Client: Susan G. Komen
Carton Donofrio Partners