Use the drop downs below to create a custom profile of radio listening.
Choose the medium you would like.
Select a estimate.
Choose an audience type.
When you are ready, click SUBMIT to create your report.
Why Radio Beta v2 is now available -- faster, with access to even more
powerful facts about radio in all its forms.
Let's Chat
Radio is America's #1 reach medium. Explore here for ideas on how to put radio's unique marketing power to work for you.
Browse through a variety of topics covering commonly-asked questions about radio and its extraordinary ability to build brands and motivate consumers.
Find other important research studies including various studies from Nielsen Catalina Solutions, The Infinite Dial, the Jacobs Media Tech Survey and more.
Keeping the advertising community in the know about radio across all platforms with information, insights and more. Click here to subscribe.
Audio is the catalyst that makes your whole campaign work harder.
Read More
Focused on radio's truths, these presentations address current perceptions that may be preventing brands from using radio.
Presentation One Sheet
The Demographic Reset: Unlocking Real Growth With Adults 25–64: A detailed report and analysis from Audacy recommends shifting the traditional buying demographic from 25–54 to 25–64 to better reflect today's true consumer landscape.
Read More
RAB's attribution white paper has been prepared to showcase methodology currently available to measure the effectiveness of radio by and across platforms. Attribution is of paramount importance to the advertising community and there are many providers with capabilities to measure campaign success across radio forms.
Read More
Engagement Labs study commissioned by RAB conveys and underscores radio's unparalleled potential as a driver of brand discussions for advertisers. The study further explores how radio driven brand conversations impact and influence behavior, social issues and purchase intent for a range of category verticals.
Read More
Radio serves many purposes in the lives of its listeners. It’s a medium that is very special to local communities - big and small, as it brings many together in a way that feels very intimate. Radio is known for its great storytelling. We trust it for information and entertainment - for crucial information, such as where to take the kids this weekend or to simply turn it up and dance to the latest hits.
New research shows how radio can help brands build relationships with consumers through the power of storytelling and shared passions.
In conjunction with the Association of National Advertisers (ANA), RAB brings you this presentation, which provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
ANA | RAB Presentation
Read the latest blog posts, listen to the Radio on Main Street Podcast or CLICK HERE to get Radio Matters Blogs sent directly to your inbox.
22 Sept
The air conditioner stops working on the hottest day of the year. A pipe starts leaking. The car won't start. You discover raccoons have been using your attic as their own private condo. Suddenly, a business you weren't thinking about five minutes ago becomes the business you need right now.
15 Sept
Whether it's teens grabbing a cheeseburger after school, commuters picking up a breakfast sandwich on the way to work or college students satisfying a late-night craving, fast food restaurants have become a go-to for consumers looking for something quick, convenient and satisfying.
8 Sept
There are certain moments in history when you remember exactly where you were and what you were doing when you first heard the news.
September 11, 2001, is one of those days.
Hi! I'm your Why Radio AI assistant from RAB.
I can answer your questions about advertising,
marketing and radio in all its forms.
Let's Chat
Radio creates brand awareness and drives ROI.
Click below to browse the case study library below and see why radio matters to businesses of all shapes and sizes.
Listen to award-winning commercial audio and be inspired by the Radio Mercury Awards.
