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Hi! I'm your Why Radio AI assistant from RAB.
I can answer your questions about advertising,
marketing and radio in all its forms.
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Radio is America's #1 reach medium. Explore here for ideas on how to put radio's unique marketing power to work for you.
Browse through a variety of topics covering commonly-asked questions about radio and its extraordinary ability to build brands and motivate consumers.
Find other important research studies including various studies from Nielsen Catalina Solutions, The Infinite Dial, the Jacobs Media Tech Survey and more.
Keeping the advertising community in the know about radio across all platforms with information, insights and more. Click here to subscribe.
Audio is the catalyst that makes your whole campaign work harder.
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Focused on radio's truths, these presentations address current perceptions that may be preventing brands from using radio.
Presentation One Sheet
The Demographic Reset: Unlocking Real Growth With Adults 25–64: A detailed report and analysis from Audacy recommends shifting the traditional buying demographic from 25–54 to 25–64 to better reflect today's true consumer landscape.
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RAB's attribution white paper has been prepared to showcase methodology currently available to measure the effectiveness of radio by and across platforms. Attribution is of paramount importance to the advertising community and there are many providers with capabilities to measure campaign success across radio forms.
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Engagement Labs study commissioned by RAB conveys and underscores radio's unparalleled potential as a driver of brand discussions for advertisers. The study further explores how radio driven brand conversations impact and influence behavior, social issues and purchase intent for a range of category verticals.
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Radio serves many purposes in the lives of its listeners. It’s a medium that is very special to local communities - big and small, as it brings many together in a way that feels very intimate. Radio is known for its great storytelling. We trust it for information and entertainment - for crucial information, such as where to take the kids this weekend or to simply turn it up and dance to the latest hits.
New research shows how radio can help brands build relationships with consumers through the power of storytelling and shared passions.
In conjunction with the Association of National Advertisers (ANA), RAB brings you this presentation, which provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
ANA | RAB Presentation
Read the latest blog posts, listen to the Radio on Main Street Podcast or CLICK HERE to get Radio Matters Blogs sent directly to your inbox.
8 July
In the final episode of the Radio on Main Street series recorded on-site at NAB Show 2026, RAB's Mike Hulvey sits down with Scott Sutherland, executive vice president of regional media at Bonneville International. Additionally, Sutherland is the current treasurer of the RAB Board of Directors.
In this conversation, Sutherland reflects on the current landscape for radio and the building blocks for success at Bonneville.
He also shares his perspective on the continued momentum behind the One Voice for Radio initiative—and why collaborating is more critical than ever and truly makes us Better Together.
7 July
What if one media channel could make every other part of a marketing campaign work harder?
Guess what? There is new global research suggesting that's exactly what audio does. An analysis of more than 1,260 Effie Award-winning campaigns found that brands included audio as part of their campaign were significantly more likely to generate profit, build trust, increase pricing power and acquire new customers. More importantly, the research proves that audio doesn't simply contribute to campaign success – it amplifies it.
30 June
RAB fields questions daily regarding research, best practices, promotional ideas, and more. One of the most frequently asked questions is, "How many ads should I run per week?" The answer always starts with, "That depends. What is your goal?"
Hi! I'm your Why Radio AI assistant from RAB.
I can answer your questions about advertising,
marketing and radio in all its forms.
Let's Chat
Radio creates brand awareness and drives ROI.
Click below to browse the case study library below and see why radio matters to businesses of all shapes and sizes.
Listen to award-winning commercial audio and be inspired by the Radio Mercury Awards.
