RADIO FACTS

Use the drop downs below to create a custom profile of radio listening or click here to download the 10 Reasons to Advertise.

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61%

% who discover new music on Radio

Nielsen, Music 360, 2016
249,609,000

People 12+ listening each week

RADAR 133 June 2017 (C) Nielsen Audio
13

Hours listening each week

RADAR 133 June 2017 (C) Nielsen Audio
93%

% of Hispanics reached weekly

RADAR 133 June 2017 (C) Nielsen Audio

Effectiveness

Radio is America's #1 reach medium. Explore here for ideas on how to put radio's unique marketing power to work for you.

Frequently Asked Questions

FREQUENTLY ASKED QUESTIONS

Browse through a variety of topics covering commonly-asked questions about radio and its extraordinary ability to build brands and motivate consumers.

Frequently Asked Questions

MORE RESEARCH

Find other important research studies including various studies from Nielsen Catalina Solutions, The Infinite Dial, the Jacobs Media Tech Survey and more.

Radio Impact Reports

MATTER OF FACT

Keeping the advertising community in the know about radio across all platforms with information, insights and more. Click here to subscribe.


NEW STUDY: Radio Drives Search


In today's digital world, consumers' path to purchase almost always includes using a search engine. In fact, according to recent Forrester Research data, 71% of consumers begin their journeys by using a search engine to discover new products and services (initiation), and 74% report using a search engine for consideration and purchasing (research, comparison, transaction). One of the most common questions posed to the Radio Advertising Bureau (RAB) by its members and advertisers is: Does radio advertising drive online behavior? Does radio advertising drive search?

Visit Radio Drives Search


New from Radio Matters

Read the latest blog posts, listen to the Radio on Main Street Podcast or CLICK HERE to get Radio Matters Blogs sent directly to your inbox.

19 February

Radio Delivers for Local Businesses

Sharon Friedlander | RAB Insights

Small businesses are thriving and looking at 2018 in a positive way, and radio is the perfect vehicle to help them meet their 2018 revenue expectations and goals. Each year BIA/Kelsey conducts Local Commerce Monitor™ (LCM), a survey that tracks small-business advertising and marketing spending, buying preferences, and reported return on investment. Within the LCM, BIA/Kelsey also examines franchises. A franchisor licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee. In the past year, strong economic growth has led to an increase in spending by small and medium-sized businesses (SMBs) and franchisees on advertising and marketing. READ MORE

14 February

Christina Albee, CMO at Cumulus Media

By Erica Farber | RAB President & CEO

A Chief Marketing Officer, also known as a CMO is a c-level corporate executive responsible for activities in an organization that have to do with creating, communicating and delivery offerings that provide value for customers and clients. At Cumulus Media that go to person is Christina Albee. Erica Farber, President & CEO of the RAB talks with Christina about the challenges of balancing her time between the company’s significant national initiatives with the local connections of over 90 owned and operated radio stations across the country. LISTEN

12 February

Digital Integration Pays Big Dividends For Radio

By Sharon Friedlander | RAB Insights

“Digital has been integrated into all facets of broadcast radio’s offering both in programming and sales, and the results are definitely paying off,” stated Erica Farber, President and CEO, RAB. “As radio continues to provide integrated marketing solutions to its advertisers we expect to see continued growth.” The RAB/Borrell Associates report, “Benchmarking: Local Radio Stations’ Online Revenues,” shows that local digital revenue grew 13.4% in 2017, to a total of $700 million, with the average market cluster generating $1.1 million. The forecast for 2018 is even higher, coming in at almost $800 million. READ MORE

2017 Radio Matters Sizzle

Radio matters. Click play below and find out more.




Case Studies

Radio creates brand awareness and drives ROI.
Browse the case study library below and see why radio matters to businesses of all shapes and sizes.

Creative

Listen to award-winning commercial audio and be inspired by the Radio Mercury Awards.




Radio Mercury Awards

The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country.

MP3 Commercial Audio

RAB's Audio Library contains nearly 1,000 commercials in bright, crisp MP3 format.

Check out the 2017 Radio Mercury Award Winners

Tools

These tools are designed to help you understand and use radio effectively. Click below to begin.

Why Radio Slide Deck A complete PowerPoint presentation illustrating radio's effectiveness Why Radio - African-American | Hispanic
FAQ's Answers to some of the most commonly asked questions about radio
Radio Matters Radio Matters is an overarching Radio Advertising Bureau initiative that showcases the strengths of radio in meaningful and impactful ways
10 Reasons to Advertise Targeting, immediacy, ubiquity and more. Here are 10 reasons why radio
advertising works

Ad Spending

Every day, advertisers turn to radio to build strong brands and drive sales. Who are the top spenders?
Check out Ad Spending data and other resources in this section.

Contact Us

Need more help? Ask RAB!

Need more help? Ask RAB!