RADIO FACTS

Use the drop downs below to create a custom profile of radio listening or click here to download the 10 Reasons to Advertise.

Report Type

Select a type of report.


Medium

Choose the medium you would like.


Estimate

Select a estimate.


Audience

Choose an audience type.


When you are ready, click SUBMIT to create your report.

52%

% state radio is audio source used most often in-car

Infinite Dial 2019
249,716,000

People 12+ listening each week

RADAR 140 March 2019 (C) Nielsen Audio, M-Su 24-Hour Cume Est.
12.7

Hours listening each week

RADAR 140 March 2019 (C) Nielsen Audio, M-Su 24-Hour Cume Est.
92%

% reached each week (P18+) -- Radio is America's #1 reach medium

Nielsen Q2 2018 Total Audience Report

Effectiveness

Radio is America's #1 reach medium. Explore here for ideas on how to put radio's unique marketing power to work for you.

Frequently Asked Questions

FREQUENTLY ASKED QUESTIONS

Browse through a variety of topics covering commonly-asked questions about radio and its extraordinary ability to build brands and motivate consumers.

Frequently Asked Questions

MORE RESEARCH

Find other important research studies including various studies from Nielsen Catalina Solutions, The Infinite Dial, the Jacobs Media Tech Survey and more.

Radio Impact Reports

MATTER OF FACT

Keeping the advertising community in the know about radio across all platforms with information, insights and more. Click here to subscribe.


NEW STUDY: Radio Drives Store Traffic


As a truly mobile medium, radio is the medium closest to purchase. So, when a consumer hears a radio commercial, are they more inclined to visit the advertiser they heard? Does exposure to the radio commercial on certain days of the week have a greater influence on when they visit? The Radio Advertising Bureau (RAB) already proved that radio ads drive online behavior in Radio Drives Search, but what about store traffic? Can radio advertising be attributed to a lift in store/location traffic? The RAB partnered with TagStation’s Dial Report team to not only answer that question, but to attribute radio’s traffic lift across various retail ad categories.

Visit Radio Drives Store Traffic


Radio Drives Search


In today's digital world, consumers' path to purchase almost always includes using a search engine. In fact, according to recent Forrester Research data, 71% of consumers begin their journeys by using a search engine to discover new products and services (initiation), and 74% report using a search engine for consideration and purchasing (research, comparison, transaction). One of the most common questions posed to the Radio Advertising Bureau (RAB) by its members and advertisers is: Does radio advertising drive online behavior? Does radio advertising drive search?

Visit Radio Drives Search


New from Radio Matters

Read the latest blog posts, listen to the Radio on Main Street Podcast or CLICK HERE to get Radio Matters Blogs sent directly to your inbox.

18 March

Radio. It's Personal

Author: Annette Malave, SVP/Insights, RAB

As radio continues to expand delivery of its content and information across various platforms and devices, the way listeners engage changes. Radio has always been an easy medium to use and technology has made it even simpler to tune into. With tablets and smartphones, via apps and streams, listeners can take their favorite radio station with them wherever they go.

Latinos are digitally savvy and avid tech users. This may be due to the Hispanic population being younger than the general population. But how does digital aptitude impact radio listening?

READ MORE

20 March

Steve Newberry, EVP for Strategic Planning and Special Projects at the NAB

The FCC license of a radio or television station states it has the obligation to operate in the public interest. Fighting for policies that preserve and strengthen free, local broadcasting is the focus of the National Association of Broadcasters – the broadcasters’ voice in our nation’s capital.

In this edition, Erica Farber, President and CEO of the RAB speaks with Steve Newberry, EVP for Strategic Planning and Special Projects at the NAB. With a solid background in Radio and a true love for the industry he is focused on policy issues that affect local radio and television stations and on the NAB’s member benefits. One of their largest touchpoints for members is the upcoming NAB show where they will act as hosts to over 100,000 of their closest friends. LISTEN

11 March

Why Teens Matter, Part Two: Targeting Tomorrow’s Money Demo

Contributors: Larry Rosin, Co-founder & President, Edison Research; Megan Lazovick, Vice President, Edison Research; Laura Ivey, Director of Research, Edison Research

We last left you with the findings from the latest study commissioned by the Country Radio Broadcasters in recognition of the 50th Country Radio Seminar, Understanding Parents, Teens, and Country Music. To refresh your memory, the study focuses on the nature of relationships between teens and their parents, how they bond over music, and how each one influences the other.

How can radio stations, advertisers, and agencies attract and engage with tomorrow’s “money demo?”

READ MORE

Radio Matters Sizzle Video

Radio matters. Click play below and find out more.



DOWNLOAD 1080p    DOWNLOAD 720p




Case Studies

Radio creates brand awareness and drives ROI.
Browse the case study library below and see why radio matters to businesses of all shapes and sizes.

Creative

Listen to award-winning commercial audio and be inspired by the Radio Mercury Awards.




Radio Mercury Awards

The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country.

MP3 Commercial Audio

RAB's Audio Library contains nearly 1,000 commercials in bright, crisp MP3 format.

Radio Advertising Bureau | Radio Mercury Award Winners

Check out the 2018 Radio Mercury Award Winners. Need more inspiration? Click below and
search the full library of Radio Mercury Award Winners and Finalists.

Go to All Winners and Finalists

Tools

These tools are designed to help you understand and use radio effectively. Click below to begin.

Why Radio Slide Deck A complete PowerPoint presentation illustrating radio's effectiveness Why Radio - General Market | African-American | Hispanic
FAQ's Answers to some of the most commonly asked questions about radio
Radio Matters Radio Matters is an overarching Radio Advertising Bureau initiative that showcases the strengths of radio in meaningful and impactful ways
10 Reasons to Advertise Targeting, immediacy, ubiquity and more. Here are 10 reasons why radio
advertising works

Ad Spending

Every day, advertisers turn to radio to build strong brands and drive sales. Who are the top spenders?
Check out Ad Spending data and other resources in this section.

Contact Us

Need more help? Ask RAB!

Need more help? Ask RAB!