Use the drop downs below to create a custom profile of radio listening or click here to download the 10 Reasons to Advertise.

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% who discover new music on Radio

Nielsen, Music 360, 2016

People 12+ listening each week

RADAR 133 June 2017 (C) Nielsen Audio

Hours listening each week

RADAR 133 June 2017 (C) Nielsen Audio

% of Hispanics reached weekly

RADAR 133 June 2017 (C) Nielsen Audio


Radio is America's #1 reach medium. Explore here for ideas on how to put radio's unique marketing power to work for you.

Frequently Asked Questions


Browse through a variety of topics covering commonly-asked questions about radio and its extraordinary ability to build brands and motivate consumers.

Frequently Asked Questions


Find other important research studies including various studies from Nielsen Catalina Solutions, The Infinite Dial, the Jacobs Media Tech Survey and more.

Radio Impact Reports


Keeping the advertising community in the know about radio across all platforms with information, insights and more. Click here to subscribe.

New from the Radio Impact Reports

Read the latest blog posts, listen to the Radio on Main Street Podcast or CLICK HERE to get Radio Impact Reports sent directly to your inbox.

17 July

Radio Ties It All Together

By Annette Malave | RAB Insights

Local radio stations are a reflection of the community -- the events and the personality of the town or city they communicate and engage with daily. READ MORE

12 July

Abbie Korman of Impact Marketing

By Erica Farber | RAB President / CEO

One of radio's strengths is the connection air personalities have with their listeners, something of great interest to advertisers. LISTEN

10 July

Granting Hope to Fellow Broadcasters

By Jim Thompson | Broadcasters Foundation

Radio broadcasters are central to everything that happens in our communities. Across all formats, radio reports on monumental events. READ MORE

Radio Matters Video

Radio matters. Click play below and find out more.

Case Studies

Radio creates brand awareness and drives ROI.
Browse the case study library below and see why radio matters to businesses of all shapes and sizes.


Listen to award-winning commercial audio and be inspired by the Radio Mercury Awards.

Radio Mercury Awards

The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country.

MP3 Commercial Audio

RAB's Audio Library contains nearly 1,000 commercials in bright, crisp MP3 format.

Check out the 2017 Radio Mercury Award Winners


These tools are designed to help you understand and use radio effectively. Click below to begin.

Radio Matters
(formerly Why Radio)
Slide Deck
A complete PowerPoint presentation illustrating radio's effectiveness
FAQ's Answers to some of the most commonly asked questions about radio
Radio Matters Radio Matters is an overarching Radio Advertising Bureau initiative that showcases the strengths of radio in meaningful and impactful ways
10 Reasons to Advertise Targeting, immediacy, ubiquity and more. Here are 10 reasons why radio
advertising works

Ad Spending

Every day, advertisers turn to radio to build strong brands and drive sales. Who are the top spenders?
Check out Ad Spending data and other resources in this section.

Contact Us

Need more help? Ask RAB!

Need more help? Ask RAB!

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