Use the drop downs below to create a custom profile of radio listening or click here to download the 10 Reasons to Advertise.

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% who discover new music on Radio

Nielsen, Music 360, 2017

People 12+ listening each week

RADAR 135 December 2017 (C) Nielsen Audio

Hours listening each week

RADAR 135 December 2017 (C) Nielsen Audio

% of Hispanics reached weekly

RADAR 135 December 2017 (C) Nielsen Audio


Radio is America's #1 reach medium. Explore here for ideas on how to put radio's unique marketing power to work for you.

Frequently Asked Questions


Browse through a variety of topics covering commonly-asked questions about radio and its extraordinary ability to build brands and motivate consumers.

Frequently Asked Questions


Find other important research studies including various studies from Nielsen Catalina Solutions, The Infinite Dial, the Jacobs Media Tech Survey and more.

Radio Impact Reports


Keeping the advertising community in the know about radio across all platforms with information, insights and more. Click here to subscribe.

NEW STUDY: Radio Drives Search

In today's digital world, consumers' path to purchase almost always includes using a search engine. In fact, according to recent Forrester Research data, 71% of consumers begin their journeys by using a search engine to discover new products and services (initiation), and 74% report using a search engine for consideration and purchasing (research, comparison, transaction). One of the most common questions posed to the Radio Advertising Bureau (RAB) by its members and advertisers is: Does radio advertising drive online behavior? Does radio advertising drive search?

Visit Radio Drives Search

New from Radio Matters

Read the latest blog posts, listen to the Radio on Main Street Podcast or CLICK HERE to get Radio Matters Blogs sent directly to your inbox.

26 February

Local Radio Reigns Supreme

By Sharon Friedlander | RAB Insights

Earlier this month, the Los Angeles Times reported on the shuttering of a chain of Eastside community newspapers. One article even went so far as to say, “Local and regional newspapers that serve Southern California are going through tough times, leading some to question whether traditional newspapers can survive.” Radio has always been there – now it is even more valuable! The importance of local radio to the local community can’t be understated. READ MORE

7 March

Chris Brown, EVP Conventions/Business Ops, NAB

By Erica Farber | President & CEO, RAB

Erica Farber speaks with Chris Brown, EVP Conventions & Business Ops for the National Association of Broadcasters. In this role, Chris is responsible for producing the NAB’s annual conventions, with their largest conference, the NAB Show coming up next month in Las Vegas. The NAB Show covers over 2 million square feet of space and is the ultimate event for media, entertainment and technology professionals looking for new and innovative ways to create, manage, deliver and monetize content on any platform. LISTEN

5 March

Radio: Still the One

By Sharon Friedlander | RAB Insights

There is little doubt that we are in a golden age of media overall, as content is available everywhere and across all devices. Yet, according to Nielsen’s second quarter 2017 Comparable Metrics Report, radio remains the top way to reach consumers across all media platforms – 93% A18+. And radio also provides advertisers with effective digital opportunities to compliment and extend its large over-the-air audience. Such as: streaming, on-demand podcasts, HD radio, NextRadio, and pure plays… the list continues to expand. READ MORE

2017 Radio Matters Sizzle

Radio matters. Click play below and find out more.

Case Studies

Radio creates brand awareness and drives ROI.
Browse the case study library below and see why radio matters to businesses of all shapes and sizes.


Listen to award-winning commercial audio and be inspired by the Radio Mercury Awards.

Radio Mercury Awards

The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country.

MP3 Commercial Audio

RAB's Audio Library contains nearly 1,000 commercials in bright, crisp MP3 format.

Check out the 2017 Radio Mercury Award Winners


These tools are designed to help you understand and use radio effectively. Click below to begin.

Why Radio Slide Deck A complete PowerPoint presentation illustrating radio's effectiveness Why Radio - African-American | Hispanic
FAQ's Answers to some of the most commonly asked questions about radio
Radio Matters Radio Matters is an overarching Radio Advertising Bureau initiative that showcases the strengths of radio in meaningful and impactful ways
10 Reasons to Advertise Targeting, immediacy, ubiquity and more. Here are 10 reasons why radio
advertising works

Ad Spending

Every day, advertisers turn to radio to build strong brands and drive sales. Who are the top spenders?
Check out Ad Spending data and other resources in this section.

Contact Us

Need more help? Ask RAB!

Need more help? Ask RAB!