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Radio is America's #1 reach medium. Explore here for ideas on how to put radio's unique marketing power to work for you.
Browse through a variety of topics covering commonly-asked questions about radio and its extraordinary ability to build brands and motivate consumers.
Find other important research studies including various studies from Nielsen Catalina Solutions, The Infinite Dial, the Jacobs Media Tech Survey and more.
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In today's digital world, consumers' path to purchase almost always includes using a search engine. In fact, according to recent Forrester Research data, 71% of consumers begin their journeys by using a search engine to discover new products and services (initiation), and 74% report using a search engine for consideration and purchasing (research, comparison, transaction). One of the most common questions posed to the Radio Advertising Bureau (RAB) by its members and advertisers is: Does radio advertising drive online behavior? Does radio advertising drive search?
Visit Radio Drives Search
Read the latest blog posts, listen to the Radio on Main Street Podcast or CLICK HERE to get Radio Matters Blogs sent directly to your inbox.
11 June
Last week, radio lost one of our great medium’s most passionate heroes – Joseph (Joe) Bilotta. Joe spent 40+ years in the radio business with the majority of them as Buckley Broadcasting’s CEO, overseeing legendary radio stations like WOR-AM in New York and WDRC-AM/FM in Hartford. As a radio broadcaster, Joe considered himself a very lucky man and as professionals in the radio industry, we all consider ourselves extremely fortunate to have had Joe as an advocate, mentor, challenger, supporter and friend. READ MORE
13 June
In this episode, Erica Farber, President and CEO of the RAB, speaks with Jeffrey Hedquist. Jeffrey is known as “advertising’s storyteller.” He is a commercial creator who has won hundreds of advertising awards and works directly with advertisers, agencies and radio stations. An advocate for advertisers, he believes strongly in using the power of storytelling to help tell the advertisers message. His message to radio is to not write commercials but to create stories that engage the listener. More importantly, stories that engage the listeners are stories about the listeners. LISTEN
18 June
Unique. Funny. Innovative. Moving. Inspiring. Game Changing. Those were just some of the words used by judges to describe the winning spots of the Radio Mercury Awards. On May 31st, some of the best creative minds across the country gathered at The Cutting Room in NYC to encourage, reward and celebrate great radio commercials at the Radio Mercury Awards ceremony. READ MORE
Radio matters. Click play below and find out more.
Radio is America's #1 reach medium. Click here and pass it along.
RADAR 136 March 2018 (C) Nielsen Audio
Adults listen to 13+ hours of radio every week. Click here to share the news.
RADAR 136 March 2018 (C) Nielsen Audio - M/S 24-Hour TSL, P12+
Radio creates brand awareness and drives ROI.
Browse the case study library below and see why radio matters to businesses of all shapes and sizes.
Listen to award-winning commercial audio and be inspired by the Radio Mercury Awards.
The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country.
RAB's Audio Library contains nearly 1,000 commercials in bright, crisp MP3 format.
$5,000 Agency/Production Company Produced Commercial
Client: Radio Flyer, Inc.
FCB Chicago
$1,500 Radio Station Produced Commercial
Client: Pest Management Services Inc (PMSI)
iHeartMedia Creative Services Group
$1,500 Radio Station Produced Promotional Spot Showcase Award
Lurking for Love Valentine's Day
Client: 1500 ESPN
Hubbard Radio
$5,000 Radio Station Produced Commercial
Client: Allied Termite and Pest
Entercom Communications
$1,500 Game Changer: Most Innovative Commercial Use of Radio
Client: American Egg Board
Energy BBDO
$3,000 Integrated Campaign with Radio/Audio
Client: Susan G. Komen
J. Walter Thompson Puerto Rico
