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Radio is America's #1 reach medium. Explore here for ideas on how to put radio's unique marketing power to work for you.
Browse through a variety of topics covering commonly-asked questions about radio and its extraordinary ability to build brands and motivate consumers.
Find other important research studies including various studies from Nielsen Catalina Solutions, The Infinite Dial, the Jacobs Media Tech Survey and more.
Keeping the advertising community in the know about radio across all platforms with information, insights and more. Click here to subscribe.
In today's digital world, consumers' path to purchase almost always includes using a search engine. In fact, according to recent Forrester Research data, 71% of consumers begin their journeys by using a search engine to discover new products and services (initiation), and 74% report using a search engine for consideration and purchasing (research, comparison, transaction). One of the most common questions posed to the Radio Advertising Bureau (RAB) by its members and advertisers is: Does radio advertising drive online behavior? Does radio advertising drive search?
Visit Radio Drives Search
Read the latest blog posts, listen to the Radio on Main Street Podcast or CLICK HERE to get Radio Matters Blogs sent directly to your inbox.
16 April
Services reports that in 2017, revenue for AM/FM radio “experienced a 0.2% drop from 2016 to end the year at $13.87 billion.” This lackluster performance took place as consumer confidence was the highest it had been since 2000 and unemployment was its lowest, helping fuel a stock market boom. Compounding the issue, BIA lists radio as the 5th most significant local advertising platform, behind direct mail, television, newspapers and mobile. READ MORE
11 April
One of the big stories that continues to dominate the news is regarding Facebook and the disclosure that a third party British consulting firm used the social network to gather data on millions of people and in turn use that data for strategic communication for the electoral process. With social media playing a large role in radio’s promotion and marketing efforts Erica Farber, President & CEO of the RAB thought it was a good time to reconnect with Seth Resler, the Digital Dot Connector for Jacobs Media Strategies. Seth believes that Facebook’s problems are absolutely going to impact radio and to expect major changes in the future from this social media giant. LISTEN
9 April
Digital has transformed advertising in the last few years but audio as a medium has been left behind. Jateen Parekh, the CTO and co-founder at Jelli, shared his thoughts on the matter in an Adweek article entitled “Brands Need to Join the 21st Century and Tap Into Radio Advertising.”
In his piece, Jateen points to the fact that radio is a massive market – bigger than TV – that marketers have largely ignored, primarily because of the medium’s particular challenges.
READ MORE
Radio matters. Click play below and find out more.
Radio is America's #1 reach medium. Click here and pass it along.
RADAR 136 March 2018 (C) Nielsen Audio
Adults listen to 13+ hours of radio every week. Click here to share the news.
RADAR 136 March 2018 (C) Nielsen Audio - M/S 24-Hour TSL, P12+
Radio creates brand awareness and drives ROI.
Browse the case study library below and see why radio matters to businesses of all shapes and sizes.
Listen to award-winning commercial audio and be inspired by the Radio Mercury Awards.
The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country.
RAB's Audio Library contains nearly 1,000 commercials in bright, crisp MP3 format.
$1,500 International Radio or Audio - Showcase Winner
Client: ProDiet
Ogilvy & Mather Group HK
$1,500 Big Idea: Audio Showcase Winner
Client: Creatives Against Contradictions
Creatives Against Contradictions
$3,000 Integrated Campaign with Radio/Audio Winner
GE Podcast Theater presents life.af/ter
Client: GE
BBDO New York
$5,000 Radio Station Produced Commercial Winner
Client: Mattress Firm
Hubbard Broadcasting Inc
$1,500 Radio Station Produced Commercial Winner
Client: Cyprus Air Fireplaces
iHeartMedia Creative Services Group
$1,500 Radio Station Produced Promotional Spot Showcase Winner
Client: Townsquare Media Live Events - Baconfest
Townsquare Media of El Paso
$3,000 Spanish Language Spot or Campaign Winner
Client: Covered California
Casanova//McCann
These tools are designed to help you understand and use radio effectively. Click below to begin.
Why Radio Slide Deck
A complete PowerPoint presentation illustrating radio's effectiveness
Why Radio - General Market | African-American | Hispanic
FAQ's
Answers to some of the most commonly asked questions about radio
Radio Matters
Radio Matters is an overarching Radio Advertising Bureau initiative that showcases the strengths of radio in meaningful and impactful ways
10 Reasons to Advertise
Targeting, immediacy, ubiquity and more. Here are 10 reasons why radio Every day, advertisers turn to radio to build strong brands and drive sales. Who are the top spenders?
Check out Ad Spending data and other resources in this section.
Need more help? Ask RAB!
Need more help? Ask RAB!
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