When you are ready, click SUBMIT to create your report.
Radio is America's #1 reach medium. Explore here for ideas on how to put radio's unique marketing power to work for you.
As a truly mobile medium, radio is the medium closest to purchase. So, when a consumer hears a radio commercial, are they more inclined to visit the advertiser they heard? Does exposure to the radio commercial on certain days of the week have a greater influence on when they visit? The Radio Advertising Bureau (RAB) already proved that radio ads drive online behavior in Radio Drives Search, but what about store traffic? Can radio advertising be attributed to a lift in store/location traffic? The RAB partnered with TagStation’s Dial Report team to not only answer that question, but to attribute radio’s traffic lift across various retail ad categories.
Visit Radio Drives Store Traffic
In today's digital world, consumers' path to purchase almost always includes using a search engine. In fact, according to recent Forrester Research data, 71% of consumers begin their journeys by using a search engine to discover new products and services (initiation), and 74% report using a search engine for consideration and purchasing (research, comparison, transaction). One of the most common questions posed to the Radio Advertising Bureau (RAB) by its members and advertisers is: Does radio advertising drive online behavior? Does radio advertising drive search?
Visit Radio Drives Search
Read the latest blog posts, listen to the Radio on Main Street Podcast or CLICK HERE to get Radio Matters Blogs sent directly to your inbox.
Cancellations, social distancing, empty streets, working from home, virtual classes - this has become the new norm for many of us. We are all anxiously waiting to get back to how it used to be. In the interim, there is one thing that everyone can count on. Radio. It's On. READ MORE
Carl Goldman and his wife Jeri are the owners of KHTS AM 1220 & FM 98.1, the Santa Clarita, California hometown radio stations.
Carl because he has become one of the most visible individuals directly affected with Coronavirus, Covid- 19.
In this “Special Edition”, Erica Farber, President and CEO of the RAB, visits with Carl to find out more about his recent experience. As this pandemic has affected all of us in some way, we were relieved to know that Carl is back home, and most importantly, with a clean bill of health. LISTEN
The most telling image from The Infinite Dial 2020 presentation is a screenshot of our presenters, Edison Research SVP Tom Webster and Triton Digital President of Market Development John Rosso, leading the webcast with over 1,500 attendees from their respective homes. No one could have anticipated that our setup would be driven by social distancing precautions. Now seems like a most appropriate time to talk about the most recent findings on the “infinite dial” of podcasting, digital, audio, radio and social media that connect us all. READ MORE
Radio matters. Click play below and find out more.
Radio is America's #1 reach medium. Click here and pass it along.
Nielsen Total Audience Report February 2020
Adults listen to 12.4 hours of radio every week. Click here to share the news.
RADAR 144, March 2020(C) Nielsen Audio, M-Su 24-Hour Cume Est. P12+
Radio creates brand awareness and drives ROI.
Browse the case study library below and see why radio matters to businesses of all shapes and sizes.
Listen to award-winning commercial audio and be inspired by the Radio Mercury Awards.
$5,000 Radio Station Produced Commercial
Client: Allied Termite and Pest
Emmis Austin Radio
$1,500 PSA Spot or Campaign
Client: Sandy Hook Promise
Southern California Broadcasters Association
$1,500 Game Changer: Most Innovative Commercial Use of Radio
Client: American Egg Board
Will Work For Food Marketing
$1,500 Most Innovative Use of Audio Showcase
Client: Old Spice
$3,000 Integrated Campaign with Radio/Audio
Client: Susan G. Komen
Carton Donofrio Partners