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Radio is America's #1 reach medium. Explore here for ideas on how to put radio's unique marketing power to work for you.
As a truly mobile medium, radio is the medium closest to purchase. So, when a consumer hears a radio commercial, are they more inclined to visit the advertiser they heard? Does exposure to the radio commercial on certain days of the week have a greater influence on when they visit? The Radio Advertising Bureau (RAB) already proved that radio ads drive online behavior in Radio Drives Search, but what about store traffic? Can radio advertising be attributed to a lift in store/location traffic? The RAB partnered with TagStation’s Dial Report team to not only answer that question, but to attribute radio’s traffic lift across various retail ad categories.
Visit Radio Drives Store Traffic
In today's digital world, consumers' path to purchase almost always includes using a search engine. In fact, according to recent Forrester Research data, 71% of consumers begin their journeys by using a search engine to discover new products and services (initiation), and 74% report using a search engine for consideration and purchasing (research, comparison, transaction). One of the most common questions posed to the Radio Advertising Bureau (RAB) by its members and advertisers is: Does radio advertising drive online behavior? Does radio advertising drive search?
Visit Radio Drives Search
Read the latest blog posts, listen to the Radio on Main Street Podcast or CLICK HERE to get Radio Matters Blogs sent directly to your inbox.
Last week was National Small Business Week. According to the U.S. Census, there are nearly 30 million small businesses. Small businesses play a crucial role in their local communities. They have a positive impact on the job market, help defray costs/taxes and provide consumers with product/service alternatives. They also help shape and influence the community – just like radio. READ MORE
In many markets across the country there are iconic radio stations – radio stations with legacies that, when you hear the call letters, it automatically brings to mind a special feeling or emotional attachment. WPLJ in New York City is one of those stations. It was an early pioneer, successfully programming an album-oriented music format on the FM band, unheard of at the time. With the recent announcement of its sale after 48 years, WPLJ as we know it will be signing off.
In this edition, Erica Farber, President and CEO of the RAB speaks with Allen Shaw, President & CEO of Centennial Broadcasting and Vice Chairman of the Board, Beasley Media Group. With an idea and sheer determination, Allen was able to convince ABC, the original owner of the station, to allow him to turn his vision into a reality. LISTEN
Radio is not a one-size-fits-all proposition. It’s one of the advantages and calling cards of local radio stations — the ability to reach specific audiences with differing tastes. Understanding differences in music tastes and usage helps validate the effectiveness of radio as a local, targeted medium for advertisers. READ MORE
Radio matters. Click play below and find out more.
Radio is America's #1 reach medium. Click here and pass it along.
RADAR 138 Sept 2018 (C) Nielsen Total Audience Report: Q1 2018
Adults listen to 13 hours of radio every week. Click here to share the news.
RADAR 138 Sept 2018 (C) Nielsen Audio - M/S 24-Hour Cume Est.
Radio creates brand awareness and drives ROI.
Browse the case study library below and see why radio matters to businesses of all shapes and sizes.
Listen to award-winning commercial audio and be inspired by the Radio Mercury Awards.
$5,000 Radio Station Produced Commercial
Client: Allied Termite and Pest
Emmis Austin Radio
$1,500 PSA Spot or Campaign
Client: Sandy Hook Promise
Southern California Broadcasters Association
$1,500 Game Changer: Most Innovative Commercial Use of Radio
Client: American Egg Board
Will Work For Food Marketing
$1,500 Most Innovative Use of Audio Showcase
Client: Old Spice
$3,000 Integrated Campaign with Radio/Audio
Client: Susan G. Komen
Carton Donofrio Partners