Use the drop downs below to create a custom profile of radio listening or click here to download the 10 Reasons to Advertise.
Choose the medium you would like.
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When you are ready, click SUBMIT to create your report.
Radio is America's #1 reach medium. Explore here for ideas on how to put radio's unique marketing power to work for you.
Browse through a variety of topics covering commonly-asked questions about radio and its extraordinary ability to build brands and motivate consumers.
Find other important research studies including various studies from Nielsen Catalina Solutions, The Infinite Dial, the Jacobs Media Tech Survey and more.
Keeping the advertising community in the know about radio across all platforms with information, insights and more. Click here to subscribe.
Read the latest blog posts, listen to the Radio on Main Street Podcast or CLICK HERE to get Radio Impact Reports sent directly to your inbox.
17 July
Local radio stations are a reflection of the community -- the events and the personality of the town or city they communicate and engage with daily. READ MORE
12 July
One of radio's strengths is the connection air personalities have with their listeners, something of great interest to advertisers. LISTEN
10 July
Radio broadcasters are central to everything that happens in our communities. Across all formats, radio reports on monumental events. READ MORE
Radio matters. Click play below and find out more.
Radio is America's #1 reach medium. Click here and pass it along.
RADAR 133 June 2017 (C) Nielsen Audio
Adults listen to 13+ hours of radio every week. Click here to share the news.
RADAR 133 June 2017 (C) Nielsen Audio
Radio creates brand awareness and drives ROI.
Browse the case study library below and see why radio matters to businesses of all shapes and sizes.
Listen to award-winning commercial audio and be inspired by the Radio Mercury Awards.
The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country.
RAB's Audio Library contains nearly 1,000 commercials in bright, crisp MP3 format.
$1,500 International Radio or Audio - Showcase Winner
Client: ProDiet
Ogilvy & Mather Group HK
$1,500 Big Idea: Audio Showcase Winner
Client: Creatives Against Contradictions
Creatives Against Contradictions
$3,000 Integrated Campaign with Radio/Audio Winner
GE Podcast Theater presents life.af/ter
Client: GE
BBDO New York
$5,000 Radio Station Produced Commercial Winner
Client: Mattress Firm
Hubbard Broadcasting Inc
$1,500 Radio Station Produced Commercial Winner
Client: Cyprus Air Fireplaces
iHeartMedia Creative Services Group
$1,500 Radio Station Produced Promotional Spot Showcase Winner
Client: Townsquare Media Live Events - Baconfest
Townsquare Media of El Paso
$3,000 Spanish Language Spot or Campaign Winner
Client: Covered California
Casanova//McCann
These tools are designed to help you understand and use radio effectively. Click below to begin.
Radio Matters
FAQ's
Answers to some of the most commonly asked questions about radio
Radio Matters
Radio Matters is an overarching Radio Advertising Bureau initiative that showcases the strengths of radio in meaningful and impactful ways
10 Reasons to Advertise
Targeting, immediacy, ubiquity and more. Here are 10 reasons why radio Every day, advertisers turn to radio to build strong brands and drive sales. Who are the top spenders?
Check out Ad Spending data and other resources in this section.
Need more help? Ask RAB!
Need more help? Ask RAB!
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