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Radio is America's #1 reach medium. Explore here for ideas on how to put radio's unique marketing power to work for you.
As a truly mobile medium, radio is the medium closest to purchase. So, when a consumer hears a radio commercial, are they more inclined to visit the advertiser they heard? Does exposure to the radio commercial on certain days of the week have a greater influence on when they visit? The Radio Advertising Bureau (RAB) already proved that radio ads drive online behavior in Radio Drives Search, but what about store traffic? Can radio advertising be attributed to a lift in store/location traffic? The RAB partnered with TagStation’s Dial Report team to not only answer that question, but to attribute radio’s traffic lift across various retail ad categories.
Visit Radio Drives Store Traffic
In today's digital world, consumers' path to purchase almost always includes using a search engine. In fact, according to recent Forrester Research data, 71% of consumers begin their journeys by using a search engine to discover new products and services (initiation), and 74% report using a search engine for consideration and purchasing (research, comparison, transaction). One of the most common questions posed to the Radio Advertising Bureau (RAB) by its members and advertisers is: Does radio advertising drive online behavior? Does radio advertising drive search?
Visit Radio Drives Search
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Holiday shopping is in full swing. According to the National Retail Federation (NRF), over 165 million consumers shopped online from Thanksgiving through Cyber Monday. When it comes to spending, 77% of consumers will spend the same or more this year than last, based on another NRF survey.
With all this news about shopping, we thought it might be interesting to look at the overall buying habits and attitudes of AM/FM radio and streaming listeners. READ MORE
In this edition, Erica Farber, President and CEO of the RAB speaks with David Bevins, Chief Operating Officer for Connoisseur Media and the co-chair of the RAB’s Sales Advisory Committee.
From pre-call qualifications with potential new advertisers to sellers becoming more of a consultant or advisor to local businesses, David is looking forward to using what they learned from this year into a strong 2019. With competition at an all-time high, he believes radio sellers are the sustaining resource as the one person who cares so much about local businesses. LISTEN
Food is fabulous! And it’s even better when someone else prepares it and serves it to you – whether it is in a casual dining establishment, white tablecloth restaurant or even in a to-go bag.
The restaurant industry has undergone vast changes to meet the expectations of consumers. They seek out unique foods and concepts that are authentic – in both flavor and experience. They also expect healthy options that will delight the inner foodie in them.
Studies have shown that words and sounds (especially those related to food) can bring imagery to mind – one of radio’s many strengths. And when you use any of these words or similar tactics within a radio commercial, radio drives restaurant search. READ MORE
Radio matters. Click play below and find out more.
Radio is America's #1 reach medium. Click here and pass it along.
RADAR 138 Sept 2018 (C) Nielsen Total Audience Report: Q2 2018
Adults listen to 13 hours of radio every week. Click here to share the news.
RADAR 138 Sept 2018 (C) Nielsen Audio - M/S 24-Hour Cume Est.
Radio creates brand awareness and drives ROI.
Browse the case study library below and see why radio matters to businesses of all shapes and sizes.
Listen to award-winning commercial audio and be inspired by the Radio Mercury Awards.
These tools are designed to help you understand and use radio effectively. Click below to begin.
Every day, advertisers turn to radio to build strong brands and drive sales. Who are the top spenders?
Check out Ad Spending data and other resources in this section.
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