RADIO FACTS

Use the drop downs below to create a custom profile of radio listening or click here to download the 10 Reasons to Advertise.

Report Type

Select a type of report.


Medium

Choose the medium you would like.


Estimate

Select a estimate.


Audience

Choose an audience type.


When you are ready, click SUBMIT to create your report.

49%

% who discover new music on Radio

Nielsen, Music 360, 2017
247,782,000

People 12+ listening each week

RADAR 137 June 2018 (C) Nielsen Audio, M/S 24-Hour Cume Est.
13

Hours listening each week

RADAR 137 June 2018 (C) Nielsen Audio, P12+, M/S 24-Hour TSL
93%

% reached each week (P18+) -- Radio is America's #1 reach medium

Nielsen Comparable Metrics Report Q2 2017

Effectiveness

Radio is America's #1 reach medium. Explore here for ideas on how to put radio's unique marketing power to work for you.

Frequently Asked Questions

FREQUENTLY ASKED QUESTIONS

Browse through a variety of topics covering commonly-asked questions about radio and its extraordinary ability to build brands and motivate consumers.

Frequently Asked Questions

MORE RESEARCH

Find other important research studies including various studies from Nielsen Catalina Solutions, The Infinite Dial, the Jacobs Media Tech Survey and more.

Radio Impact Reports

MATTER OF FACT

Keeping the advertising community in the know about radio across all platforms with information, insights and more. Click here to subscribe.


NEW STUDY: Radio Drives Search


In today's digital world, consumers' path to purchase almost always includes using a search engine. In fact, according to recent Forrester Research data, 71% of consumers begin their journeys by using a search engine to discover new products and services (initiation), and 74% report using a search engine for consideration and purchasing (research, comparison, transaction). One of the most common questions posed to the Radio Advertising Bureau (RAB) by its members and advertisers is: Does radio advertising drive online behavior? Does radio advertising drive search?

Visit Radio Drives Search


New from Radio Matters

Read the latest blog posts, listen to the Radio on Main Street Podcast or CLICK HERE to get Radio Matters Blogs sent directly to your inbox.

9 July

Political Media Buying 2018: Where Does Radio Fit?

Contributed by: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

Last week’s post laid the groundwork for the current state of elections in 2018. This post covers radio’s revenue opportunity for attracting political spending. One of the biggest debates on political media buying is the potential shift from traditional media to digital and other alternative marketing platforms. There are two trains of thought. READ MORE

11 July

Doug McElrath and Jim Baxter with the University of Maryland’s Library of American Broadcasting.

By Erica Farber, President & CEO, Radio Advertising Bureau

Broadcasting has an extremely rich history. There have been many individuals, events and activities that have not only influenced the business but helped pave the way for the business as we know it today. In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Doug McElrath, Director of Special Collections and University Archives for the University of Maryland Libraries and Jim Baxter, Research Associate with the University of Maryland’s Library of American Broadcasting. The Library of American Broadcasting Foundation’s collection is located on the university’s main College Park Maryland campus. It has been curated over the years and features many things from radio and television’s early days to specific collections donated by companies and individuals. The foundation is a 501 (c) (3) charitable foundation to which tax-deductible contributions may be made to help support the mission of the foundation. LISTEN

16 July

Attention Back-to-School Shoppers

By Annette Malave, SVP, Insights

Here we are – mid-July, lush gardens, warm weather, barbecues and picnics with friends and families. The mid-point of summer and the year are now over. This means only one thing – back-to-school shopping is in full swing!

While it may seem difficult to believe, go into any retailer of clothing, shoes or office supplies and the deals are just starting as the school shopping season runs from July through September. These retailers, whether they have a national footprint or one location on Main Street, have the same goal – to reach potential shoppers, get them to their location and shop. Why? Because back-to-school shopping is the second biggest shopping season for retailers. And according to the National Retail Federation, 2017 back-to-school (BTS) shopping was expected to reach $83.6 billion. READ MORE

2017 Radio Matters Sizzle

Radio matters. Click play below and find out more.



DOWNLOAD




Case Studies

Radio creates brand awareness and drives ROI.
Browse the case study library below and see why radio matters to businesses of all shapes and sizes.

Creative

Listen to award-winning commercial audio and be inspired by the Radio Mercury Awards.




Radio Mercury Awards

The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country.

MP3 Commercial Audio

RAB's Audio Library contains nearly 1,000 commercials in bright, crisp MP3 format.

Radio Advertising Bureau | Radio Mercury Award Winners

Check out the 2018 Radio Mercury Award Winners. Need more inspiration? Click below and
search the full library of Radio Mercury Award Winners and Finalists.

Go to All Winners and Finalists

>

Tools

These tools are designed to help you understand and use radio effectively. Click below to begin.

Why Radio Slide Deck A complete PowerPoint presentation illustrating radio's effectiveness Why Radio - General Market | African-American | Hispanic
FAQ's Answers to some of the most commonly asked questions about radio
Radio Matters Radio Matters is an overarching Radio Advertising Bureau initiative that showcases the strengths of radio in meaningful and impactful ways
10 Reasons to Advertise Targeting, immediacy, ubiquity and more. Here are 10 reasons why radio
advertising works

Ad Spending

Every day, advertisers turn to radio to build strong brands and drive sales. Who are the top spenders?
Check out Ad Spending data and other resources in this section.

Contact Us

Need more help? Ask RAB!

Need more help? Ask RAB!

>