Use the drop downs below to create a custom profile of radio listening or click here to download the 10 Reasons to Advertise.

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% who discover new music on Radio

Nielsen, Music 360, 2016

People 12+ listening each week

RADAR 133 June 2017 (C) Nielsen Audio

Hours listening each week

RADAR 133 June 2017 (C) Nielsen Audio

% of Hispanics reached weekly

RADAR 133 June 2017 (C) Nielsen Audio


Radio is America's #1 reach medium. Explore here for ideas on how to put radio's unique marketing power to work for you.

Frequently Asked Questions


Browse through a variety of topics covering commonly-asked questions about radio and its extraordinary ability to build brands and motivate consumers.

Frequently Asked Questions


Find other important research studies including various studies from Nielsen Catalina Solutions, The Infinite Dial, the Jacobs Media Tech Survey and more.

Radio Impact Reports


Keeping the advertising community in the know about radio across all platforms with information, insights and more. Click here to subscribe.

New from the Radio Impact Reports

Read the latest blog posts, listen to the Radio on Main Street Podcast or CLICK HERE to get Radio Impact Reports sent directly to your inbox.

15 September

Top 10 Radio how Takeaways

By Annette Malave | RAB Insights

This year’s Radio Show delivered information, insights and entertainment. But above all, it clearly demonstrated a reminder that partnerships among our industry and with our advertising community are stronger than ever and remain critically important. READ MORE

13 September

Kirk Minihane

By Erica Farber | RAB President / CEO

In this episode of the Radio on Main Street podcast Erica Farber, President and CEO of the Radio Advertising Bureau, sat down at the recent Radio Show with Kirk Minihane from WEEI in Boston to talk about podcasting.LISTEN

19 September

Wall Street Weighs In On Radio

By Annette Malave | RAB Insights

Jim Cramer, host of CNBC’s Mad Money weighed in on the most talked about radio merger – Entercom and CBS. During this episode, Cramer provides an in-depth analysis of the merger. He refers to it as a “transformational deal for Entercom� giving Entercom “a lot more heft – it will make it the #1 creator of local content in America.� READ MORE

Radio Matters Video

Radio matters. Click play below and find out more.

Case Studies

Radio creates brand awareness and drives ROI.
Browse the case study library below and see why radio matters to businesses of all shapes and sizes.


Listen to award-winning commercial audio and be inspired by the Radio Mercury Awards.

Radio Mercury Awards

The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country.

MP3 Commercial Audio

RAB's Audio Library contains nearly 1,000 commercials in bright, crisp MP3 format.

Check out the 2017 Radio Mercury Award Winners


These tools are designed to help you understand and use radio effectively. Click below to begin.

Why Radio Slide Deck A complete PowerPoint presentation illustrating radio's effectiveness Why Radio - African-American | Hispanic
FAQ's Answers to some of the most commonly asked questions about radio
Radio Matters Radio Matters is an overarching Radio Advertising Bureau initiative that showcases the strengths of radio in meaningful and impactful ways
10 Reasons to Advertise Targeting, immediacy, ubiquity and more. Here are 10 reasons why radio
advertising works

Ad Spending

Every day, advertisers turn to radio to build strong brands and drive sales. Who are the top spenders?
Check out Ad Spending data and other resources in this section.

Contact Us

Need more help? Ask RAB!

Need more help? Ask RAB!

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