The RAB team collaborates to ensure our suite of products and services utilize the latest technology and provide the most updated content. From regular communications with members, to powerful insights, to support every step of the sales process, RAB provides resources and services to help drive revenue and grow your business.

Digital Services

  • RAB GoCart $1.26M in sales
     RAB's mobile-first e-commerce platform designed to help member stations convert trade into cash. 2023 revenue generated by GoCart stations.
  • Account Manager 4,300 Users
     RAB's cloud-based CRM and sales management program written by radio, for radio. In 2023, Account Manager logged half a million sessions and more than 6 million page views.
  • Ad-to-Sales Ratios 1,500 Visits
     Ad-to-Sales Ratios provide sellers with the proof they need to justify how much money a business should set aside for advertising compared to the percentage of sales. It can help a seller justify a higher marketing budget.
  • Co-op Directory 10,527 Unique Visitors
     RAB provides access to more than 9,000 radio-ready co-op plans, many also containing co-op for digital. You'll also find valuable resources, forms and tools to help you access a bigger share of manufacturer funds.

RAB Insights

  • Prospecting Report 1,483 Visits
     With advertising categories continuing to fluctuating and as we see new categories emerge, RAB's Prospecting Report proved to be an invaluable tool in guiding AEs to new sources of revenue.
  • Consumer Behavior Reports 3,155 Views
     The Consumer Behavior Reports by format help sellers position their audience by offering an in-depth probe into the products and services listeners use most. It makes sense. When the format is a good fit, radio works.
  • Top Business Trends 1,304 Views
     Need to know "hot" months for ad categories? Top Business Trends provides sellers with guidance for prospecting, to help a current client decide when to run a campaign and also delivers competitive information.
  • The Pitch 4,041 Views
     Designed to drive sales, The Pitch presents new vertical business category overviews in sync with RAB's Radio Works monthly spotlights. In 2023, 36 new categories were published as part of the full library of 160, each including,
    • Deep dive to get up to speed quickly on the category of business.
    • Why Radio for the category.
    • Media Day charts provided by The Media Audit each month.
    • Several thought starter ideas with guidance to activate.

RAB Training

In 2023, RAB Professional Development continued to inspire, engage, educate, equip and empower members for the ever-changing media landscape. We experienced a strong return to live events with our in-person customized broadcaster training, along with a continuation of virtual training programs we started during the pandemic.

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The feedback has been extremely positive for both in-person and virtual training courses.

"Very informative! My main goal as a newbie to not only sales but radio as well is to be a sponge and absorb as much information as possible. Today really helped me with achieving that goal and I can't thank RAB enough for taking the time to educate me! I am going to live by the seven steps to selling success."
Alex Kraskowsky - KOLA/KCAL

“This course was not only inspiring and engaging, it equipped me with tools that helped advance my career in radio. I started LMC as a local sales manager and now I'm the market's general manager. Having peers in the class of all leadership levels, as well as RAB Leadership pros, gave me the opportunity to learn from different styles and hear different perspectives that helped me build a game plan based on the successes of other markets. The follow up sessions after the class continues to contribute to my learning and comradery among industry professionals. If you've been in a leadership role or are just stepping into one, RAB's Leadership Master Class is the best source for next level training!"
Leadership MasterClass Graduate

Rising Through the Ranks

RAB in partnership with MIW and BMI held the 15th annual Rising Through the Ranks program LIVE in Nashville in 2023. Again this year we conducted a "get-to-know-you" virtual session leading up to the live two-day course. It's proven to be a positive program enhancement as it enables participants to feel connected and more confident when they arrive on site. Twenty-five scholarship recipients participated in this year's event.

The curriculum focused on the specific needs of women in radio management or those aspiring to move into management positions and worked to enhance their overall knowledge and skills. The program featuring thirteen individual speakers was customized to feature practical and real-world applications that graduates could immediately use within their own companies.

Additionally, the intimate setting allowed for personal success stories and leadership journeys from the featured radio executives including personal stories that set a tone of transparency, vulnerability and immense collaboration. Trisha Yearwood, award-winning artist was this year's featured guest.

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RAB Leadership MasterClass

Virtual training included five full-day Radio Sales Essentials courses with a total of 93 attendees and two virtual and one in-person Leadership MasterClasses where 121 graduates spent six consecutive weeks at three-hour increments in training classes that leverage both the intimate setting and class feedback format including executive coaching.

  • Attendees:

    165

  • Rating:

  • "This course taught me everyone has a unique approach to leadership and the benefit of seeing other's methods, styles and ideas is so valuable!"
    - MasterClass Graduate

RAB Live Presentations

In 2023, RAB produced 21 live presentations attended by nearly 4,000 sellers and managers. Continuing our strategic decision in 2020, all webinars are free to RAB members as a benefit of membership. Advertising categories and topics included:

  • Tourism

  • Home Services

  • Education

  • Automotive

  • Small Business Retail

  • Automotive Service

  • Health Care

  • Restaurants

  • Local/State Government Agencies
  • Personal Injury Attorneys
  • Recruitment

Topics included ...

  • Emerging Technology
  • Marketing & Advertising Trends
  • Research & Insights
  • Management & Leadership
  • Creative Best Practices


Certification Courses

The following courses were updated in 2023:

  • Radio Marketing Professional - RMP®
  • Certified Digital Marketing Professional - CDMC®
  • Certified Radio Marketing Consultant - CRMC®
In-Person Training

RAB hit the road with seven training events:

  • Leighton Broadcast Group - Alexandria, Minnesota
  • Missouri Broadcasters Association - Lake of the Ozarks, Missouri
  • NAB Leadership Academy - Washington, D.C.
  • Media Sales Academy/NAB Leadership Foundation - Washington, D.C.
  • Webinar Wednesday with NASBA (Virtual)
  • 7 Mountains Media Leadership Summit - State College, Pennsylvania
  • National Association of State Radio Networks - San Diego, California
  • Forcht Broadcasting - Somerset, Kentucky (Virtual)