RAB 2022 Annual Report: Revenue Stratagies

The RAB team collaborates to ensure our suite of products and services utilize the latest technology and provide the most updated content. From consistent communications with members, to powerful insights, to support every step of the sales process, RAB provides tools and services to help drive revenue and grow your business.

Digital Services

RAB GoCart $1.38M in sales
RAB's mobile-first e-commerce platform designed to help member stations convert trade into cash. 2022 revenue generated by GoCart stations.
Account Manager 4,800 Users
RAB's cloud-based CRM and sales management program written by radio, for radio. In 2022, Account Manager averaged nearly 10,000 logins every week and logged almost 6 million page views.
Ad-to-Sales Ratios 2,600 Visits
Ad-to-Sales Ratios provide sellers with the proof they need to justify how much money a business should set aside for advertising compared to the percentage of sales. It can help a seller justify a higher marketing budget.
Co-op Directory 8,300 Unique Visitors
RAB's provides access to more than 9,000 radio-ready co-op plans, many also containing co-op for digital. You'll also find valuable resources, forms and tools to help you access a bigger share of manufacturer funds.

RAB Insights

Prospecting Indicator Report 2,541 Visits
With advertising categories rapidly changing during the last two years, RAB's Prospecting Indicator Report proved to be an invaluable tool in guiding AEs to new sources of revenue.
Consumer Behavior Reports 2,291 Views
The Consumer Behavior Reports by format help sellers position their audience by offering an in-depth probe into the products and services listeners use most. It makes sense. When the format is a good fit, radio works.
Top Business Trends 1,176 Views
Need to know "hot" months for ad categories? Top Business Trends provides sellers with guidance for prospecting, to help a current client decide when to run a campaign and also delivers competitive information.
The Pitch 4,188 Views
The Pitch, designed by RAB Business Development, covers hundreds of the hottest product and service categories. Sixty percent of RAB members use business development publications on a regular basis, with 25% finding them "most valuable."

RAB Virtual Training

In 2022, RAB Professional Development continued to inspire, engage, educate, equip and empower members for the ever-changing media landscape with a strong return to in-person training and a continuation of virtual training we kicked off in 2020 enabling sales professionals to be more qualified and confident in their strategic selling approach.

The feedback has been extremely positive for both in-person and virtual training courses.

"RAB's Leadership Master Class was not only inspiring and engaging, it equipped me with tools that helped advance my career in radio. I started LMC as a local sales manager and now I’m the market’s general manager. Having peers in the class of all leadership levels, as well as RAB leadership pros Jeff and Kim, gave me the opportunity to learn from different styles and hear different perspectives that helped me build a game plan based on the successes of other markets. The follow-up sessions after the class continue to contribute to my learning and comradery among industry professionals. If you've been in a leadership role or are just stepping into one, RAB’s Leadership MasterClass is the best source for next-level training!"
Dan Charon - LMC Graduate

“Our strategic approach to serving the sales training needs of our members going forward, was to offer a focused curriculum, utilizing a common language, on a user-friendly digital platform, that constantly addressed the needs of sellers at all levels of experience. We are confident that the RAB’s sales training and certification programs perfectly meet the needs of our member stations."
Chris Winkle, CEO, Kentucky Broadcasters Association

Rising Through the Ranks

After a hiatus in 2020 and a virtual multi-week event in 2021, RAB in partnership with MIW and BMI held the 15th annual Rising Through the Ranks program LIVE in Nashville in 2022. New this year we had one “get-to-know-you” virtual session leading up to the live meetings which proved to be successful and a good ice breaker. Twenty-five scholarship recipients participated in this year’s event.

The curriculum focused on the specific needs of women in radio management or those aspiring to move into management positions and worked to enhance their overall knowledge and skills, featuring 13 different speakers customized for practical and real-world applications that graduates could immediately use within their own companies. Additionally, the intimate setting allowed for personal success stories and leadership journeys from the featured radio executives.

RAB Leadership MasterClass

Virtual training included four full-day Radio Sales Essentials courses with a total of 165 attendees and four Leadership MasterClasses where thirty-four graduates spent six consecutive weeks at three-hour increments in training classes that leverage both the intimate setting and class feedback format including executive coaching.

Attendees:
165
Rating:
"Leadership Master Class (LMC) was hands down the BEST training course I’ve taken part in over a 13-year radio career! Having already taken the CRSM online course I walked in to the LMC course thinking it was going to be a “review” of the content, but, the group dynamic and high caliber instructors made the content come alive, real and practical!"
- MasterClass Attendee