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Advantages

  • High Frequency:
    • Drivers may pass well-placed billboards on a daily basis, with frequent exposure resulting in recall
    • Passengers on mass transit, many other locations where advertising is placed are a captive audience, often for prolonged periods of time
  • Broad Reach: Offer potential for exposure among majority of consumers in their area
  • Billboards can direct prospective customers to a store, business or restaurant address
  • Attention Grabbers:
    • Large billboards can make a strong impact based on size, color, illumination
    • Video boards are enhanced eyecatchers
  • Constantly Visible: Exposure to messaging is available 24/7
  • Digital OOH technology allows consumers to connect via digital devices to obtain more information, connect with advertiser's site, even shop instantly
  • Can build word-of-mouth by generating curiosity in "teaser" campaigns
  • Relatively cost efficient per unit compared to broadcast, print and digital media
  • OOH in airports, offices enjoy exposure to more upscale audiences
  • Cinema advertising typically delivers highly desirable teens and younger adults with disposable incomes
  • Place-based advertising reaches consumers at the point of sale

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