Auto-New Domestic

Battery-electric vehicle adoption in the U.S. lags significantly behind other developed regions worldwide, particularly China. That's according to McKinsey's annual Consumer Pulse Survey, a global consulting firm that tracks attitudes toward BEVs. Except for certain states such as California,"the jump to BEVs is not happening"in America, says Philipp Kampshoff, a McKinsey senior partner and co-founder of the McKinsey Center for Future Mobility.

Auto-New Domestic

Likely motivated by concerns about tariffs and future higher prices, new-vehicle shoppers were out in force early in April and, according to the Cox Automotive forecast released today, helped keep the new-vehicle sales pace relatively strong, although down from March's surprising market surge.

Miscellaneous

With a full quarter of information now available under the new measurement, the fourth presentation in RAB's One Voice for Radio live presentation series features data and insights from three survey periods using the Nielsen 3-Minute Qualifier. The presentation takes place at noon CT on TODAY. "Audience Lift: Impact to Action" features Jon Miller, vice president, audience insights, and Rich Tunkel, managing director, Nielsen Audio, who will share insights into the three-book data and how the lift in impressions, reach and frequency can be communicated and promoted.