About the Radio Advertising Bureau

MISSION:

The Radio Advertising Bureau's mission is to lead industry initiatives and provide organizational, educational, research and advocacy programs and services that benefit the RAB membership and the Radio industry as a whole. To that end, RAB will endeavor to share knowledge, facilitate consensus, and drive revenue.

OBJECTIVES:

• To enhance the perception of Radio as a primary medium for all advertisers.
• To increase Radio’s advertising and marketing revenue.
• To organize the industry to set standards and guidelines that make Radio an easier medium for agencies and marketers to buy and capture value.

RAB is the sales and marketing arm of the Radio industry. Today our constituents number nearly 7,000 members including some 6,000 stations in the U.S., and over 1,000 associate members in networks, representative firms, sales and international organizations.