About the RAB
The Radio Advertising Bureau (RAB) is the not-for-profit trade association representing America's broadcast radio industry. Its primary objective is to drive revenue growth through advocacy, providing the tools and resources to help the industry attract new sales talent to the medium and enhance industry professionalism through training and support. The RAB serves more than 6,000 member stations in the U.S. and more than 1,000 member networks, representative firms, broadcast vendors, and international organizations. Learn more at www.rab.com.
Mission:
RAB is the not-for-profit trade association representing America's broadcast Radio industry. Our primary objective is to drive revenue growth through advocacy, providing the tools and resources to help the industry attract new sales talent to the medium and enhance industry professionalism through training and support.
Objectives:
- Advocacy - to be the independent/industry voice representing Radio as a primary medium for advertisers and agencies.
- Attract new talent into the medium.
- Enhance industry professionalism through the development of talent.
