The Top Business Trends can be used to identify periods within the annual sales cycle where clients must advertise.
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The Misperceptions of Radio provides facts on the 10 commonly held misperceptions of radio.
Hispanic Market
Hispanic consumers, wielding approximately $2.4 trillion in buying power, are altering their spending habits due to economic uncertainty and immigration concerns. Retailers report a notable decline in in-store shopping among this demographic, with a shift toward online purchases and value-driven decisions. Companies like Coca-Cola and Target are observing reduced spending and adapting strategies to engage this influential market segment.
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Home Health Care
In-home dementia screenings are facilitating earlier diagnoses and personalized care plans, according to industry experts. Despite the benefits, 80% of adults aged 65 to 80 have not been screened for cognitive issues. These screenings also help identify candidates for additional in-home services, enhancing patient care pathways.
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Hospitals
A recent Ipsos survey indicates that 81% of American adults use healthcare portals, with nearly half accessing them monthly or more frequently. However, barriers such as lack of awareness, data security concerns, and a preference for human interaction hinder broader adoption. Improving awareness and addressing privacy concerns could enhance portal utilization.
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