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Advantages

Broad Reach: Offer potential for exposure among majority of consumers in their area

High Frequency:

  • Drivers may pass well-placed billboards on a daily basis, with frequent exposure resulting in recall
  • Passengers on mass transit, many other locations where advertising is placed are a captive audience, often for prolonged periods of time

Attention Grabbers:

  • Large billboards can make a strong impact based on size, color, illumination
  • Video boards are enhanced eyecatchers

Constantly Visible: Exposure to messaging is available 24/7

CoDigital OOH technology allows consumers to connect via digital devices to obtain more information, connect with advertiser’s site, even shop nstantly Visible: Exposure to messaging is available 24/7

Can build word-of-mouth by generating curiosity in “teaser” campaigns

Relatively cost efficient per unit compared to broadcast, print and digital media

OOH in airports, offices enjoy exposure to more upscale audiences

Cinema advertising typically delivers highly desirable teens and younger adults with disposable incomes

Place-based advertising reaches consumers at the point of sale

Billboards can direct prospective customers to a store, business or restaurant address

Effective:  Nielsen Out-Of-Home Advertising Study/Location Report 2016 Edition reported that:

  • Digital interactivity can drive web traffic, generate mobile responses
    • 79% of persons 16+ have noticed OOH advertising in the past week
    • 1 out of 4 viewers using a smartphone have interacted with an OOH ad via an NFC sensor or QR code
    • Approximately one third of billboard viewers look at the billboard ad each time, while 82% of billboard viewers glance at least of the of the time
    • Place based printed or video ads have resonated with 63% of travelers, whether it be in retail stores, health clubs, offices or gas stations in the past month
  • Actions taken after viewing OOH ads
    • Used an online search engine (i.e., Google) to look up advertiser information - 24%
    • Visited a restaurant advertised - 21%
    • Watched a movie in theater - 20%
    • Watched a television program - 20%
    • Tuned into a radio station - 11%


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