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Digital Audio / Satellite Radio

Media Facts  Advantages  Disadvantages  Plus Radio  Glossary of Terms  Create a Profile

Advantages

  • Digital Audio
    • Accessibility: Consumers like the ability to access streamed content 24/7, via an increasing variety of delivery platforms
    • Ease of Use: is a major factor in consumers' quick adaptation of streaming services, other digital audio.
    • Consumer Data: Digital audio platforms have a wealth of "big data" on their subscribers that can be used to help advertisers target specific consumers or segments.
    • Targeting: Targeted audio advertising can be inserted into live stream, enabling advertisers to target listeners based on user profiles, listening preferences, location, demographic and psychographic criteria and on specific devices; or to create custom segments based on listener data.
    • Trackable: Advertisers can immediately see impact of response to their advertising.
    • Mobility: In-Car listing via cellphone grew from 38% in 2017 to 41% of total 12+ in 2019.
    • (Source: The Infinite Dial 2019 – Edison Research/Triton Digital)
  • Satellite Radio Advantages
    • Availability: Consumers can access in their cars, as well as on many digital devices. Also available via many cable and satellite TV services
    • Drivers can access same programming anywhere: Has strong appeal to people who spend a lot of time in their vehicles, and especially those who drive long distances
    • Emulates AM/FM Radio: Wide variety of programming choices, with channels offering choices of music formats, on-air personalities, and news, talk and sports formats
    • Upscale: Nearly half (47.79%) of subscribers reside in households with $200K+ incomes, possibly an reflection of relatively high subscription fees
    • (Source: 2018 Doublebase GfK MRI )
    • Ad Acceptance: Although they pay a subscription fee, satellite listeners appear to tolerate commercials

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