Plus Radio

• AM/FM Radio offers broad reach that will fill in the gaps of high percentages of the U.S. population not reached by alternative audio platforms.
  
  • Reaches 84% of the total U.S. 12+ population weekly, according to latest Nielsen Audio data
  (Source: Nielsen Audio RADAR 153, June 2022)

• Traditional radio offers advertisers an established, audited audience ratings system (Nielsen Audio); online audio services make claims based on a variety of untested and questionable metrics.
  
  Radio is the go-to source in weather events, emergencies: Consumers turn to AM/FM radio during emergencies and weather events when access to television and cable signals fails. FM chip-enabled smartphones also help to deliver information during these same emergencies.
  
  Insures Exposure to Ad Messages: On AM/FM radio, everyone hears the same content (both programming and advertising) and advertisers run messages tied to specific content in specific time periods; customized online audio sites allow everyone to listen to their own individualized station, so there's no way to buy against specific content at a specific moment. Airing schedules on both AM/FM and digital/online and/or satellite insures that target audiences will be exposed to the advertiser message.
  
  Radio has a high out-of-home presence, making it an optimal vehicle for retailers and other advertisers who need to reach the on-the-go consumer right before they shop:

  • Among Adults 18+ who have driven/ridden in a car in the past month
  • 73% have ever listened to AM/FM radio in their primary vehicle 
  • 53% have ever used owned digital music in their primary vehicle
  • 35% have ever used a CD player in their primary vehicle
  • 32% have ever listened to online audio and podcasts
  • 22% have ever used SiriusXM
  (Source: The Infinite Dial 2022 - Edison Research/Wondery/ART19)