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Digital Audio / Satellite Radio

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Plus Radio

  • AM/FM Radio offers broad reach that will fill in the gaps of high percentages of the U.S. population not reached by alternative audio platforms.
    • Reaches 90% of the total U.S. 12+ population weekly, according to latest Nielsen Audio data
    (Source: Nielsen Audio RADAR 140, March 2019 )
  • Radio reaches more people weekly than any other medium.
    (Source: Nielsen, The Comparable Metrics Report, Q2 2018)
  • Traditional radio offers advertisers an established, audited audience ratings system (Nielsen Audio); online audio services make claims based on a variety of untested and questionable metrics.

    Radio is the go-to source in weather events, emergencies: Consumers turn to AM/FM radio during emergencies and weather events when access to television and cable signals fails. FM chip-enabled smartphones also help to deliver information during these same emergencies.

    Insures Exposure to Ad Messages: On AM/FM radio, everyone hears the same content (both programming and advertising) and advertisers run messages tied to specific content in specific time periods; customized online audio sites allow everyone to listen to their own individualized station, so there's no way to buy against specific content at a specific moment. Airing schedules on both AM/FM and digital/online and/or satellite insures that target audiences will be exposed to the advertiser message.

    Radio has a high out-of-home presence, making it an optimal vehicle for retailers and other advertisers who need to reach the on-the-go consumer right before they shop:
    • Among Adults 18+ who have driven/ridden in a car in the past month
      • 81% have ever listened to AM/FM radio in their primary vehicle 
      • 43% have ever used owned a CD player in their primary vehicle
      • 45% have ever used owned digital music in their primary vehicle
      • 28% have ever listened to online radio
      • 22% have ever used satellite radio
      (Source: The Infinite Dial 2019 – Edison Research/Triton Digital)
    • Americans overwhelmingly cite AM/FM radio as the electronic source used most often for keeping up-to date with music:
      • AM/FM radio - 81%
      • CD Player – 43%
      • Owned Digital Music – 45%
      • Online Radio – 28%
      • Podcasts – 26%
      (Source: The Infinite Dial 2019 - Edison Research/Triton Digital)
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