The World Wide Web turned 32 on March 12, 2021. In this relatively short period of time, "going online" has become an integral part of many Americans' daily lives – at work, at home, and at leisure. We now have a generation of consumers who never know life without being online, and even older segments of the population have incorporated the Internet into their routines.
From the PC as geek "toy", desktops, laptops, mobile phones and tablets have evolved into essential tools. Consumers routinely seek out audio and editorial content online. Ever-faster connections have led to the rise of online as a primary vehicle for video entertainment – to the point where the computer and mobile devices are now referred to as "second" and "third screens" respectively.
The Internet grew rapidly since its invention and in more recent years has been accompanied by the rise of mobile connectivity:
(Source: We Are Social; Hootsuite; DataReportal, Digital 2021: The United States of America)
(Source: Pew Research Center; 2021)
(Source: Statista Global Consumer Survey, 2021)
Adult ownership of cell phones has also soared:
(Source: MRI-Simmons 2021 Fall Doublebase)
(Source: Statista Key Market Indicators, July 2021 )
(Source: Statista Global Consumer Survey, 2021)
(Source: Monetate; Kibo, EQ2 2021)
Social media use plays a big part in American lives today
(Source: The Infinite Dial 2022 - Edison Research/Wondery/ART19)
Social Media Usage by demographic
Social media platform used most often by demographic
(Source: The Infinite Dial 2021, A Look at African-Americans & Hispanics)
(Source: We Are Social; Hootsuite; DataReportal, Digital 2021: July Global Statshot Report)
(Source: We Are Social; GlobalWebIndex; Hootsuite; DataReportal, Digital 2021: October Global Statshot Report)
(Source: The Manifest 2021 Small Business Survey)
Clubhouse made it's debute in April 2020 and is an invite-only, audio-based social media platform.
(Source: Influencer Marketing Hub; CNBC; Statista, April 2021)
(Source: AppMagic, July 2021)
Top 5 trending topics on Clubhouse worldwide (in millions)
(Source: britopian.com & Brandwatch, June 2021)
Amount of time A18+ use Clubhouse
(Source: Edison Research; Inside Radio, May 2021)
(Source: Sensor Tower, July 2021)
(Source: Airnow, July 2021)
(Source: comScore; eMarketer, April 2020)
Most popular TikTok content categories gloablly (in billions) as of July 2020:
(Source: Mediakix, July 2020)
As online populations continue to grow, and time spent with digital media, marketers are diverting more of their ad budgets to online, with digital advertising becoming the #1 media category.
(Source: US Census Bureau, Quarterly Retail E-commerce Sales in the United States, November 2021)
(Source: Statista; eMarketer, July 2021)
For additional information/insights on Digital (Internet/Mobile/Social Media)
IAB (Interactive Advertising Bureau)
http://www.iab.net
Borrell Associates, Inc.
https://www.borrellassociates.com
comScore, Inc.
http://www.comscore.com
eMarketer
http://www.emarketer.com
Nielsen
http://www.nielsen.com
Pew Research Internet Project
http://www.pewinternet.org