July 11, 2025 | About | Ask RAB | Site Map | Press | Why Radio | Radio Matters Blog and Podcast | This is Radio
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Research Quick Hits

Parents budgeting, cutting back on back-to-school spend

Study reveals critical gaps in claimed survey data

73% of cancer patients prefer in-home treatment

New from RAB

Media Facts updates – Television/Video and Internet/Mobile/Social Media

The THIS! Is Radio site contains one-sheets and presentations that highlights how radio connects, commands listener attention and delivers outcomes for advertisers.

Instant Backgrounds - Back to School just updated.

Our Picks

"The Seven Steps Series - Proposals" on July 30th at 12 PM CT – register now.

The Misperceptions of Radio provides facts on the 10 commonly held misperceptions of radio.

Use the Co-Op section to discover available co-op plans and promotions.

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Miscellaneous

3 things to know: Credit impacts aren't slowing BNPL interest, social media as a source for news, July brand boycott intent

Americans, led by Gen Z, are "more" likely to use Buy Now, Pay Later amid new impact on credit scores. Facebook, YouTube and Instagram benefit from growing reliance on social media as a source for news. July could feature a fresh round of consumer boycotts, with Starbucks most likely to feel the effects.

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Restaurants

This is officially the No. 1 chicken sandwich chain in America, according to Yelp

Soon, chicken sandwiches might become as common in America as burgers and fries. Skeptical? The statistics speak for themselves. This category is rapidly gaining traction among diners. According to Yelp, searches for "chicken sandwiches" have increased by 125% over the past six years.

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Miscellaneous

3 charts that tell the story of spring 2025 enrollment

Spring enrollment data from the National Student Clearinghouse Research Center brought promising news: The college student population rose 3.2% from the year before, an increase of 562,000 students. Though current enrollment still lags 0.9% behind spring 2020, the improvement brought it the closest it's ever been to pre-COVID numbers.

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