Miscellaneous

"The Pitch is an invaluable tool that provides current trends and insights, giving you the credibility to speak to clients with a deep understanding of their industry. It's almost like you're part of their company." - September 2024 RAB.com Superuser, Don Murphy, account executive, Service Broadcasting Group, Dallas-Fort Worth, Texas. There are THREE new issues of The Pitch available on RAB.com: Health & Nutrition Stores, Childcare Services and Clothing Stores. The Pitch includes a deep dive into specific ad categories as well as a PowerPoint presentation full of ideas sellers can use with prospective and existing clients that highlight the various ways that radio can help drive traffic and sales. Use the presentation to inspire marketing ideas you can share with your prospects.

Miscellaneous

The 2025 Promotional Calendar is available under the Creative tab on RAB.com. This calendar contains holidays and events that can inspire you to craft ideas for your clients. You can also use it for prospecting and engaging new clients. As the next quarter approaches and you begin to plan and craft ideas, use this tool to prepare an exciting promotional idea or event for an existing client or a prospect you've been courting -especially for seasonal categories. Did you know July 17 is National Hot Dog Day? Surely, there may be a local restaurant or grocer you could approach for an upcoming promotion?

Miscellaneous

We've heard from our members that RAB.com contains a wealth of information. It was created and developed to serve as a resource library for RAB members. Don't forget to use the search function. Enter a keyword to get a listing of archived articles that have previously run in Radio Sales Today, as well as research quick hits, relevant Instant Background and The Pitch reports, MP3 commercial audio, copy/scripts and even relevant promotions in the Promotional Calendar. Use the search feature by first logging into RAB.com, then by clicking on the magnifying glass image on the upper-right of your screen. Use several search terms to unlock countless resources based on the category you’re searching.