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New from RAB

Data from the Nielsen: Optimizing Political Campaigns presentation highlights how radio can enhance political campaign impact.

Use The Pitch to aid with prospecting and sales – Political, Lawn & Garden, and Moving & Storage now available.

Check out the newly updated Instant Backgrounds - Movie Theaters.

Our Picks

Register for the upcoming live presentation “Radio Works for Political” on March 6th at 12 PM CT.

The Media Facts from RAB provides an overview of key media categories competing with radio for advertising dollars.

Use the Ad-to-Sales Ratio section to determine how much money advertisers should allocate to their advertising budgets.



Next RAB live presentation: The Seven Steps to Selling Success — Prospecting

The "Seven Steps to Selling Success" series of live presentations helps sellers navigate the seven critical steps to making a sale. Stay tuned for more information about this presentation. This presentation takes place at noon CT on Wednesday, March 6, 2024.

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"Political money is going to flow"

As happens every four years, 2024 is a presidential election year in the U.S. That means that radio stations all over the nation have the opportunity to vie for the millions of ad spend dollars that will be spent by political campaigns. There are estimates of $10-$16 BILLION in spending for the 2024 political cycle. Steve Passwaiter, president of Silver Oak Political, a Washington D.C.-based political advisory firm, as well as Tony Hereau, vice president of cross-platform insights, Nielsen, joined us to share insights that highlight radio's strengths for political for the upcoming election season. Here are some key takeaways from the presentation:

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NAB Show is approaching. Make your plans to join us in Las Vegas now!

NAB Show takes place in Las Vegas April 13-17. RAB will present several sales and marketing sessions specifically focused on topics and issues of importance to radio broadcasters. These include political advertising, positioning radio, digital advertising sales, bridging the gap between programming and sales and radio's point of purchase proximity and how it drives revenue for clients. For more detailed information on these sessions, check out the NAB show link here.

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