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Media Facts updates – Television/Video and Internet/Mobile/Social Media


The THIS! Is Radio site contains one-sheets and presentations that highlights how radio connects, commands listener attention and delivers outcomes for advertisers.


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Our Picks

"The Seven Steps Series - Proposals" on July 30th at 12 PM CT – register now.


The Misperceptions of Radio provides facts on the 10 commonly held misperceptions of radio.


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Baby Boomer Market

As economic outlook declines, Americans 55 and older recalibrate rather than retreat completely

With new developments emerging by the minute, persistent feelings of economic uncertainty are taking their toll on American consumers across the board. The 55 and older cohort is not immune to these impacts, and it's shaping how they plan to spend in the weeks and months ahead.

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Miscellaneous

Ranking Americans' favorite summer activities

Summer is only Americans' third favorite season — 21% say it's their favorite, ranking it behind fall (39%) and spring (26%) — but many summer pastimes are enjoyed by majorities of Americans. Eating ice cream or popsicles and vacationing are two of Americans' most beloved summertime activities, a new YouGov poll shows.

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Real Estate - Homes

New listings, pending sales fall as home prices hit another all-time high

New listings fell 1% year over year during the four weeks ending June 29, the first decline in nearly six months, with would-be sellers taking notice of slow demand. But it's worth noting that the weekly average mortgage rate fell to 6.67%, its lowest level since early April.

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