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- Pureplay radio services are webcasters that transmit only on the Internet; they don't transmit simulcasts of AM/FM radio broadcasts. These may not be interactive ("on demand") based on a ruling on royalty payments. (Arista)
- Online radio's monthly audience (pureplay/AM/FM streamed combined) is estimated at 214 million, representing 75% penetration of the U.S. 12+ population.
- 90% of America's 12-34-year-olds listen online monthly
- 85% of 35-54's are online listeners
- The 55+ audience is slower to adopt, with just 52% penetration
(Source: The Infinite Dial 2024 - Edison Research/Audacy/Cumulus Media/SiriusXM Media)
- 41% of radio listeners listen to radio more than compared to before COVID.
(Source: Point to Point, Strategic solutions Research Part 1, 2024)
- AM/FM Radio accounts for 43% of spoken word listening.
(Source: Edison Research, Share of Ear, Q2 2024)
- 62% of consumers use an ad-supported music streaming service.
(Source: Digital media trends, 15th edition, Deloitte 2021)
- 69% of share of ad-supported audio time spent among person 18+ was spent on AM/FM radio.
(Source: Edison Research, "Share of Ear", Q4 2023 - Q3 2024)
- 57% of female sports fans "frequently" or "occasionally" listened to sports audio content in the last year.
(Source: Edison Research, Sports Audio Report: Female Fans, 2024)
- In the last year, 48% of female sports fans listen to sports content through AM/FM radio (over-the-air or online).
(Source: Edison Research, Sports Audio Report: Female Fans, 2024)
- 33% of female sports fans listened to sports audio content in the last week.
(Source: Edison Research, Sports Audio Report: Female Fans, 2024)
- 37% of weekly female sports audio listeners spent 5+ hours listening to sports audio in the last week.
(Source: Edison Research, Sports Audio Report: Female Fans, 2024)
- 80% of female sports audio listeners listen to sports audio with other people.
(Source: Edison Research, Sports Audio Report: Female Fans, 2024)
- On average, female sports audio listeners spend 6 hours and 36 minutes per day listening to audio.
(Source: Edison Research, Share of Ear, Q2 2024)
- 59% of female sports listeners spent listening to sports on AM/FM radio.
(Source: Edison Research, Share of Ear, Q2 2024)
- 53% of adults were reported that being unbothered by hearing the same audio ad twice in the same day as it helps them remember the brand or service more.
(Source: Veritonic, Audio Ad Study 2024)
- 64% of sports fans "frequently" or "occasionally" listened to sports content in the last year through AM/FM radio, podcasts, or SiriusXM.
(Source: Edison Research, Sports Audio Report, June 2024)
- 58% of sports audio listeners consume sports audio to be apart of a community of fans.
(Source: Edison Research, Sports Audio Report, June 2024)
- 56% of sports audio listeners consume sports audio to feel more connected with friends, family, and colleagues.
(Source: Edison Research, Sports Audio Report, June 2024)
- 64% of sports audio listeners trust products/services used by announcers or commentators they like/follow.
(Source: Edison Research, Sports Audio Report, June 2024)
- 67% of sports audio listeners trust products/services used by athletes the like/follow.
(Source: Edison Research, Sports Audio Report, June 2024)
- 40% of sports audio listeners agree that there aren't enough audio programs that cover the sports they like/follow.
(Source: Edison Research, Sports Audio Report, June 2024)
- 78% of respondents reported that they are likely to listen to streaming audio and podcasts when they are outside during the summer.
(Source: Veritonic, Summer Audio Listening Trends, April 2023)
- AM/FM radio reaches 63% of persons 13+ daily.
(Source: Edison Research, Share of Ear, Q2 2023 - Q1 2024)
- 55% of audio listeners trust messages delivered by the human voice.
(Source: Audacy Innovation Tracker, June 2024)
- 23% of audio listeners trust messages delivered by an AI voice.
(Source: Audacy Innovation Tracker, June 2024)
- 66% of A18+ listen to both over-the-air radio and AM/FM radio streaming.
(Source: Edison Research, "Share of Ear", Q3 2023 - Q2 2024)
- 34% of A18+ only listen AM/FM radio streaming.
(Source: Edison Research, "Share of Ear", Q3 2023 - Q2 2024)
- 90% of women ages 25-34 listen to over-the-air AM/FM radio, in Q2 2024.
(Source: Edison Research, "Share of Ear", Q2 2016 - Q2 2024)
- 57% of Gen Z sports fans consume sports audio content to hear unique perspectives on sports content not covered in other media.
(Source: Edison Research, Sports Audio Report: Demographics at Play, 2024)
- 60% of Millennial sports fans consume sports audio content to hear unique perspectives on sports content not covered in other media.
(Source: Edison Research, Sports Audio Report: Demographics at Play, 2024)
- 50% of Gen X sports fans consume sports audio content to hear unique perspectives on sports content not covered in other media.
(Source: Edison Research, Sports Audio Report: Demographics at Play, 2024)
- 34% of Boomer sports fans consume sports audio content to hear unique perspectives on sports content not covered in other media.
(Source: Edison Research, Sports Audio Report: Demographics at Play, 2024)
Percentage (%) of share of ad-supported audio time spent by age and demographic:
- Persons 25-54: 63%
- Women 25-54: 66%
- Men 25-54: 61%
(Source: Edison Research, "Share of Ear", Q4 2023 - Q3 2024)
Time spent listening to AM/FM radio, by demographic:
- Hispanics 18+ - 55%
- African Americans 18+ - 77%
- Men 18+ - 67%
- Women 18+ - 71%
(Source: Edison Research, "Share of Ear", Q4 2023 - Q3 2024)
Percentage of sports fans, by generation, that "frequently" or "occasionally" listen to sports content through broadcast AM/FM radio:
- Gen Z - 30%
- Millennial - 52%
- Gen X - 52%
- Boomer - 41%
(Source: Edison Research, Sports Audio Report: Demographics at Play, 2024)
Average time spent listening to sports audio content in the last week, by generation:
- Total - 5 hours & 53 minutes
- Gen Z - 6 hours & 10 minutes
- Millennial - 6 hours & 16 minutes
- Gen X - 5 hours & 17 minutes
- Boomer - 5 hours & 38 minutes
(Source: Edison Research, Sports Audio Report: Demographics at Play, 2024)
Average time spent listening to sports audio content in the last week, by ethnicity:
- White - 5 hours & 32 minutes
- Black - 7 hours & 56 minutes
- Latino - 5 hours & 45 minutes
(Source: Edison Research, Sports Audio Report: Demographics at Play, 2024)
Percentage (%) of those who consider radio to be very trustworthy, by age group:
- Adults 18-34 - 79%
- Adults 35-54 - 75%
- Adults 55+ - 83%
(Source: Katz Radio Group 2024 Media Trust Study)
Consumers who dined out were most likely to listen to audio in every daypart:
- 6AM - 8AM - 79%
- 8AM - 10AM - 72%
- 10AM - 12PM - 67%
- 12PM - 3PM - 67%
- 3AM - 5PM - 68%
- 5PM - 7PM - 58%
- 7PM - 9PM - 60%
- 9PM - 12AM - 66%
(Source: Mobility of Audio Study, SiriusXM Media, Publicis Media, and Edison Research 2024)
Percentage (%) of those who listened to audio in the same window as an activity (from 8AM-5PM):
- Shopping in-person - 73%
- Shopping online - 70%
- Running errands - 75%
- Dining out - 72%
(Source: Mobility of Audio Study, SiriusXM Media, Publicis Media, and Edison Research 2024)
Audio ads inspire action:
- 63% of ad-supported streaming audio listeners have taken action after hearing an audio ad (e.g. bought a brand or product, searched for the brand online, etc.)
- 53% of ad-supported audio listeners have taken an action after hearing an audio ad while on-the-go (e.g. shopped at a specific store, ate at a specific restaurant, etc.)
(Source: Mobility of Audio Study, SiriusXM Media, Publics Media, and Edison Research 2024)
Engagement to radio, by age:
- Ages 18-24 - 33%
- Ages 25-54 - 55%
(Source: Point to Point, Strategic solutions Research Part 1, 2024)
Hours spent listening to the radio, by age demographic:
- Ages 18-24:
- 30 mins - 1 hour - 27%
- 1 - 2 hours - 30%
- 2 - 3 hours - 19%
- 3+ hours - 24%
- Ages 25-54:
- 30 mins - 1 hour - 15%
- 1 - 2 hours - 27%
- 2 - 3 hours - 24%
- 3+ hours - 34%
(Source: Point to Point, Strategic solutions Research Part 1, 2024)
What people like about radio:
- Connection to the community - 42%
- Music/Music variety - 40%
- Radio personalities - 25%
- Local news/Traffic/Weather - 20%
- Entertainment - 15%
- Convenience/Ease of use - 13%
(Source: Point to Point, Strategic solutions Research Part 2, 2024)
Radio usage: Office vs. Work from Home:
- Less than 25% of the time:
- Office - 23%
- At home - 28%
- About 25% of the time:
- Office - 20%
- At home - 23%
- About 50% of the time:
- Office - 43%
- At home - 41%
(Source: Point to Point, Strategic solutions Research Part 2, 2024)
Motivations for all workers to listen to more local radio from 9am to 3pm:
- More nonstop music - 65%
- Funny content - 39%
- Updates on local info & events - 31%
- A personality that is a great companion along with playing a lot of music - 25%
- Traffic information - 19%
- More from your favorite personalities - 19%
- Contests - 16%
(Source: Point to Point, Strategic solutions Research Part 2, 2024)
Radio listened to most by location:
- At home - 21%
- In the car - 62%
- Working from home - 22%
- Working at a job site - 37%
(Source: Point to Point, Strategic solutions Research Part 1, 2024)
11% of Americans age 13+ listen to AM/FM radio streams at home.
(Source: Edison Research, Share of Ear, 2023)
U.S. Monthly Radio Reach (Hispanics by age group):
- Hispanics 18-34 - 91%
- Hispanics 35-49 - 97%
- Hispanics 50+ - 97%
(Source: Nielsen NPOWER, Nielsen RADAR, Nielsen Total Media Fusion - Q1 2023)
Share of daily time spent listening to all audio services among U.S. population, Hispanic Adults 18+:
- Radio - 30%
- Streaming audio - 21%
- YouTube - 20%
- Podcasts - 12%
- Owned music - 8%
- Other - 5%
- Satellite Radio - 4%
(Source: Edison Research, "Share of Ear", Q2 2023; Hispanic Adults 18+)
Share of time spent with ad-supported audio among U.S. audiences:
- Radio - 67%
- Podcasts - 19%
- Ad-supported streaming audio - 11%
- Ad-supported satellite radio channels - 3%
(Source: Edison Research, "Share of Ear", Q2 2024)
Share of audio listening time by platform, by those ages 13-22:
- Streaming Music - 37%.
- Music videos on YouTube - 23%.
- AM/FM Radio - 20%.
- Podcasts - 7%.
- SiriusXM - 5%.
- Other - 8%.
(Source: Edison Research, 10 years of Share of Ear, 2024)
Percentage (%) of monthly reach among all audio sources (Hispanic Adults 18+):
- Radio - 94%
- YouTube Music - 44%
- Spotify - 31%
- Pandora - 23%
- Amazon Music - 15%
- Apple Music - 15%
- Satellite Radio - 11%
(Source: Nielsen RADAR, Nielsen Scarborough - Q1 2023)
Percentage (%) of monthly reach among ad-supported radio (Hispanic Adults 18+):
- Radio - 94%
- YouTube Music - 40%
- Spotify - 18%
- Pandora - 21%
- Amazon Music - 12%
(Source: Nielsen RADAR, Nielsen Scarborough - Q1 2023)
Preferred audio sources during road trips:
- Streaming Audio - 73%
- Podcasts - 63%
- AM/FM Radio - 58%
- Other audio - 8%
(Source: Veritonic, Summer Audio Listening Trends, April 2023)
Preferred audio sources used when bored:
- Podcasts - 66%
- Streaming audio - 58%
- AM/FM Radio - 23%
(Source: Veritonic, Summer Audio Listening Trends, April 2023)
Preferred audio sources used while waiting in line at the airport or waiting for an appointment:
- Podcasts - 51%
- AM/FM Radio - 21%
- Other Audio - 13%
(Source: Veritonic, Summer Audio Listening Trends, April 2023)
Preferred audio sources used when trying to relax:
- Podcasts - 57%
- AM/FM - 31%
- Other Audio - 6%
(Source: Veritonic, Summer Audio Listening Trends, April 2023)
Three major platforms that make up the ad-supported sports audio landscape:
- AM/FM Radio (Over-the-air or online) - 52%
- Podcasts - 36%
- SiriusXM Radio - 24%
(Source: Edison Research, Sports Audio Report, June 2024)
Importance of keeping up to date with music among U.S. population 12+:
- Not at all important - 51%
- Somewhat important - 35%
- Very important - 14%
(Source: Edison Research, Music Discovery Report, 2024)
Sources used to find out about music among U.S. population 12+:
- Friends/Family - 82%
- YouTube - 70%
- AM/FM Radio - 58%
- Spotify - 48%
- Instagram - 40%
- TikTok - 36%
- Facebook - 32%
- Video Games - 28%
- Pandora - 26%
- Apple Music - 26%
- SiriusXM - 24%
- Music TV Channels - 24%
- Amazon Music - 22%
- iHeartRadio - 18%
(Source: Edison Research, Music Discovery Report, 2024)
Percentage of those who say it's somewhat or very important to keep up to date with music, by demographic:
- Male - 49%
- Female - 50%
- Ages 12-34 - 44%
- Ages 35-54 - 30%
- Ages 55+ - 26%
- White - 54%
- African Americans - 19%
- Hispanics - 17%
(Source: Edison Research, Music Discovery Report, 2024)
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