Database and directory publishers generate the majority of their revenue from the sale of print advertising space. Due to changing consumer preferences, digital media has increasingly replaced print media as a source of news and entertainment. Businesses have reduced investment in print advertisements, shifting their focus to digital publication advertisements. This shift has impacted industry revenue and forced operators to increasingly publish online.
Sites the received the most monthly visitors in the United States:
(Source: Statista, 2023)
Millions of people have handheld devices in their possession daily and use them to search for everyday necessities and curiosities.
(Source: Statista, May 2023)
Online reviews have an important addition in local search. Consumers are relying on reviews during their path to purchase.
(Source: Global Consumer Survey April 2022)
The internet and its search features allow people to connect with products and services in an instant.
(Source: Statista, November 2023)
Most effective methods for requesting reviews, according to consumers:
(Source: BrightLocal, Local Consumer Survey, 2023)
While the Yellow Pages directories were at one time a regular source for consumers seeking information on businesses and local services.
(Source: 2023 MRI-Simmons Spring Doublebase)
The digitally connected world has hugely expanded choices for accessing information and has taken search to mobile consumer. Consumers in cars and on the street can quickly access information through search engines such as Google, Yahoo, and Bing -- and those are just starting points.
(Source: BrightLocal, Local Consumer Review Survey 2023)