RAB and the Ad Council launch new model to offer advertisers opportunity to integrate with social good campaigns

RAB and the Ad Council are launching a new program to offer advertisers sponsorable, broadcast-ready public service advertisements (PSAs). This initiative is reimagining the traditional PSA donated media model by offering radio broadcasters the ability to bring their local, regional and national brand advertisers the opportunity to sponsor important purpose-based messages that will inspire consumer trust and support the communities they serve.