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RAB Research Archive

"If You Can Dream It, Radio Can Measure It" Check out the latest issue of Matter of Fact!



With more media options available to consumers than ever before, brands and their agencies must be armed with facts as to what influences consumers the most. Attribution and return on ad spend is of paramount importance and rest assured, radio in all its forms can be measured with every brand KPI movement attributed back to the medium. Radio is a full-funnel solution for brands, both on its own and by amplifying the performance of other media.

Source: RAB

https://multibriefs.com/briefs/rab/2024/0513/RABMatterofFact0513.html