For marketers, it's time to tune in. Check out the latest issue of Matter of Fact!

"Misperceptions about the medium are pervasive among the marketing and advertising community, and that is preventing brands not currently using radio from experiencing the results it can provide to their bottom line." Read RAB's most recent Matter of Fact article, "It's Time Marketers Hear the Truth About Audio," which also appears as an editorial contribution in the ANA Newsstand. The time is now to question perceptions and explore what audio can do to drive bottom-line results. Audio commands consumers' attention. It's a highly measurable medium. Brands looking for growth shouldn't neglect audio.