Price Gap Growing Between Private Label and National Brands; 99% of U.S. Households Now Purchasing Private Label Products, Numerator Reports

Numerator, a data and tech company serving the market research space, has released Private Label Perceptions, an analysis of the U.S. private label market, covering trends such as premiumization, brand strategy, and the evolving role of name brands. The report leverages verified purchase data and a March 2025 sentiment survey of over 21,000 private label buyers across 130+ brands in the CPG and General Merchandise sectors.