Gartner 2025 CMO Spend Survey Reveals Marketing Budgets Have Flatlined at Seven Percent of Overall Company Revenue

Marketing budgets have stagnated, remaining at 7% of overall company revenue, according to Gartner's 2025 CMO Spend Survey. This plateau reflects ongoing economic pressures and a cautious approach to marketing expenditures. The survey indicates that CMOs are focusing on efficiency and measurable outcomes amid budget constraints.