Marketing budgets, as a percentage of revenue, are recovering, CMO Survey finds

Marketing budgets are rebounding, rising to 9.4% of company revenue from 7.7% last fall, according to The CMO Survey by Duke University's Fuqua School of Business. The report also indicates a projected 5% increase in marketing hires for 2025, following a 5.4% growth in 2024. This uptick suggests renewed confidence in marketing investments across various business sectors.