Hispanics Spend Trillions of Dollars In the U.S. Something Is Different This Year

Hispanic consumers, wielding approximately $2.4 trillion in buying power, are altering their spending habits due to economic uncertainty and immigration concerns. Retailers report a notable decline in in-store shopping among this demographic, with a shift toward online purchases and value-driven decisions. Companies like Coca-Cola and Target are observing reduced spending and adapting strategies to engage this influential market segment.